{"@id":"https://credentialengineregistry.org/resources/ce-0819ab7f-4c21-4298-885f-3df20a9e90b4","@type":"ceterms:CertificateOfCompletion","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-0819ab7f-4c21-4298-885f-3df20a9e90b4","ceterms:name":{"en-US":"Digital Marketing Certificate"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-b5ede799-cbb6-4a1c-b844-1237dc2d0042"],"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Complete each required level."},"ceterms:description":{"en-US":"Students must complete each of the 3 required levels (L1, L2, L3). Within each level, students must complete 1 course."},"ceterms:targetLearningOpportunity":["https://credentialengineregistry.org/resources/ce-3c4e95be-1181-496e-ae25-dfb5e837dba9","https://credentialengineregistry.org/resources/ce-7b79169d-2c4f-49f9-81c9-7372afb3e517","https://credentialengineregistry.org/resources/ce-82d639f8-0f57-4e0c-821b-2ec6a0966a2e"]}],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"This pathway develops students' technology, communication, and employability skills through hands-on learning. Students create a personalized online career portfolio and design digital marketing campaigns using social media, content, and viral marketing strategies. They gain experience with video conferencing, cloud collaboration, and workplace communication tools while refining verbal and written communication skills. The course also covers productivity tools for time management and organization, as well as photo and video editing for business communications. Advanced training includes managing digital content, analyzing marketing data, and optimizing campaigns to maintain brand integrity and maximize return on investment."},"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2011.00","ceterms:codedNotation":"11-2011.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Advertising and Promotions Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2021.00","ceterms:codedNotation":"11-2021.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Marketing Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/27-1024.00","ceterms:codedNotation":"27-1024.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Graphic Designers"},"ceterms:targetNodeDescription":{"en-US":"Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/41-3011.00","ceterms:codedNotation":"41-3011.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Advertising Sales Agents"},"ceterms:targetNodeDescription":{"en-US":"Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces."}}],"ceterms:subjectWebpage":"https://dcte.ade.arkansas.gov/Page/Pathways","ceterms:audienceLevelType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/AudienceLevel","ceterms:targetNode":"audLevel:SecondaryLevel","ceterms:frameworkName":{"en-US":"Audience Level"},"ceterms:targetNodeName":{"en-US":"Secondary School or Equivalent"},"ceterms:targetNodeDescription":{"en-US":"Intended for those attending secondary (high-school) level programs."}}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}}}