{"@id":"https://credentialengineregistry.org/resources/ce-0d98845d-1c3f-4492-b66f-8cee5bb8c3a8","@type":"ceterms:AssociateOfAppliedScienceDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-0d98845d-1c3f-4492-b66f-8cee5bb8c3a8","ceterms:name":{"en-US":"Marketing, AAS"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-861ce70d-f9b0-446d-828f-961f78edee36"],"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Requires"},"ceterms:creditValue":[{"@type":"ceterms:ValueProfile","schema:value":61.0,"ceterms:creditUnitType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CreditUnit","ceterms:targetNode":"creditUnit:SemesterHour","ceterms:frameworkName":{"en-US":"Credit Unit"},"ceterms:targetNodeName":{"en-US":"Semester Hour"},"ceterms:targetNodeDescription":{"en-US":"Credit that is issued or accepted at a semester level."}}]}],"ceterms:description":{"en-US":"Condition for Marketing, AAS"},"ceterms:targetCompetency":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credentialengineregistry.org/resources/ce-7e2a1f63-e458-4d3a-af5c-27f4a9b63781","ceterms:targetNode":"https://credentialengineregistry.org/resources/ce-57f8a68c-309b-452a-876e-99c649f6a21a","ceterms:frameworkName":{"en-US":"Marketing, AAS's Program Objectives"},"ceterms:targetNodeName":{"en-US":"Collaborate with local businesses to execute applied marketing strategies, implement effective sales and customer service techniques, communicate marketing concepts and results clearly and effectively via written reports and oral presentations, and build professional portfolios aligned with industry standards."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credentialengineregistry.org/resources/ce-7e2a1f63-e458-4d3a-af5c-27f4a9b63781","ceterms:targetNode":"https://credentialengineregistry.org/resources/ce-6961d4af-bd29-4e82-a266-1c5f937aa7e6","ceterms:frameworkName":{"en-US":"Marketing, AAS's Program Objectives"},"ceterms:targetNodeName":{"en-US":"Conduct marketing research and analyze consumer behavior to inform product or service development and market strategies."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credentialengineregistry.org/resources/ce-7e2a1f63-e458-4d3a-af5c-27f4a9b63781","ceterms:targetNode":"https://credentialengineregistry.org/resources/ce-bba36a6a-6cc2-4fa5-9ab6-85292373277f","ceterms:frameworkName":{"en-US":"Marketing, AAS's Program Objectives"},"ceterms:targetNodeName":{"en-US":"Design and implement Integrated Marketing Communications (IMC) plans that effectively promote a company's brand and product/service offerings across traditional and digital media channels."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credentialengineregistry.org/resources/ce-7e2a1f63-e458-4d3a-af5c-27f4a9b63781","ceterms:targetNode":"https://credentialengineregistry.org/resources/ce-4610bfd5-a913-4f4a-9eed-d78202abf1c3","ceterms:frameworkName":{"en-US":"Marketing, AAS's Program Objectives"},"ceterms:targetNodeName":{"en-US":"Leverage marketing technology, including artificial intelligence (AI) and analytics tools, to personalize campaigns, enhance customer experiences, optimize performance, and improve decision-making in marketing strategies."}}]}],"ceterms:inLanguage":["en"],"ceterms:degreeMajor":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Business \u0026amp; Communication"}}],"ceterms:description":{"en-US":"Jumpstart your career with a marketing degree from Penn Highlands. Unlike traditional marketing degrees, this innovative program lets you work with real clients, tackle real challenges, and graduate with a portfolio of professional projects that sets you apart in today's competitive job market. This program covers every aspect of product management. Students will learn to apply marketing research and advertising strategies effectively."},"ceterms:estimatedCost":[{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":7320.0,"ceterms:currency":"USD","ceterms:costDetails":"https://www.pennhighlands.edu/admissions/pay-for-college/tuition/","ceterms:description":{"en-US":"Annual Cost estimate for Associate Degree Programs. Sponsored In-District Tuition and Fee Rate for Program."},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:Tuition","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Tuition"},"ceterms:targetNodeDescription":{"en-US":"Cost for teaching and instruction."}}},{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":1000.0,"ceterms:currency":"USD","ceterms:costDetails":"https://www.pennhighlands.edu/admissions/pay-for-college/tuition/","ceterms:description":{"en-US":"Annual Cost estimate for Associate Degree Programs. Sponsored In-District Tuition and Fee Rate for Program."},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:LearningResource","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Learning Resource"},"ceterms:targetNodeDescription":{"en-US":"Cost for one or more learning resources."}}}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2021.00","ceterms:codedNotation":"11-2021.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Marketing Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services."}}],"ceterms:subjectWebpage":"https://www.pennhighlands.edu/academics/business-communication/marketing/","ceterms:isPreparationFor":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Preparation for occupation"},"ceterms:description":{"en-US":"This credential is preparation for the following occupation(s)."},"ceterms:targetOccupation":["https://credentialengineregistry.org/resources/ce-e92a3bbe-b71b-11ef-8f5a-005056bdd76e"]}],"ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:exactDuration":"P2Y"}],"ceterms:availabilityListing":["https://www.pennhighlands.edu/academics/"],"ceterms:financialAssistance":[{"@type":"ceterms:FinancialAssistanceProfile","ceterms:name":{"en-US":"Financial Assistance Programs for Associate Degree Programs"},"ceterms:description":{"en-US":"Financial Assistance available for Associate Degree programs include Federal Pell Grants, PHEAA State Grants, Federal Stafford Loans, WorkStudy, and private loans where appropriate. Scholarships may also be available."},"ceterms:subjectWebpage":"https://www.pennhighlands.edu/admissions/financial-aid/","ceterms:financialAssistanceType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/FinancialAssistance","ceterms:targetNode":"financialAid:PellGrant","ceterms:frameworkName":{"en-US":"Financial Assistance"},"ceterms:targetNodeName":{"en-US":"Pell Grant"},"ceterms:targetNodeDescription":{"en-US":"Financial subsidy, which doesn't require repayment, that the Federal Government provides based on the financial needs of the student."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/FinancialAssistance","ceterms:targetNode":"financialAid:FederalSubsidizedLoan","ceterms:frameworkName":{"en-US":"Financial Assistance"},"ceterms:targetNodeName":{"en-US":"Federal Subsidized Loan"},"ceterms:targetNodeDescription":{"en-US":"Loan from the Federal Government that is based on financial needs of the student and is intended to offset costs related to education, living, and resources."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/FinancialAssistance","ceterms:targetNode":"financialAid:FederalUnsubsidizedLoan","ceterms:frameworkName":{"en-US":"Financial Assistance"},"ceterms:targetNodeName":{"en-US":"Federal Unsubsidized Loan"},"ceterms:targetNodeDescription":{"en-US":"Loan from the Federal Government that does not require evidence of the financial needs of the student, and is intended to offset costs related to education, living, and resources."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/FinancialAssistance","ceterms:targetNode":"financialAid:PrivateLoan","ceterms:frameworkName":{"en-US":"Financial Assistance"},"ceterms:targetNodeName":{"en-US":"Private Loan"},"ceterms:targetNodeDescription":{"en-US":"Loan from a private entity, including employers, that is intended to offset costs related to education, living, and resources."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/FinancialAssistance","ceterms:targetNode":"financialAid:OtherScholarship","ceterms:frameworkName":{"en-US":"Financial Assistance"},"ceterms:targetNodeName":{"en-US":"Other Scholarship"},"ceterms:targetNodeDescription":{"en-US":"Financial aid award, which doesn't require repayment, from one or more other sources based on student achievement and other criteria."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/FinancialAssistance","ceterms:targetNode":"financialAid:FederalWorkStudy","ceterms:frameworkName":{"en-US":"Financial Assistance"},"ceterms:targetNodeName":{"en-US":"Federal Work Study"},"ceterms:targetNodeDescription":{"en-US":"Program funded by the Federal Government designed to provide part-time jobs for students to offset educational expenses."}}]}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:learningDeliveryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:BlendedDelivery","ceterms:frameworkName":{"en-US":"Delivery Type"},"ceterms:targetNodeName":{"en-US":"Blended Delivery"},"ceterms:targetNodeDescription":{"en-US":"Delivery includes significant levels of both in person and online."}}],"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=09.0903","ceterms:codedNotation":"09.0903","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Advertising"},"ceterms:targetNodeDescription":{"en-US":"A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals  to function as advertising assistants, technicians, and managers.  Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills."}}]}