{"@id":"https://credentialengineregistry.org/resources/ce-1127f808-6602-4d5c-9e91-476d31f12307","@type":"ceterms:MicroCredential","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-1127f808-6602-4d5c-9e91-476d31f12307","ceterms:name":{"en-US":"Business Start-up Fundamentals Micro-credential"},"ceterms:image":"https://api.badgr.io/public/badges/ztCOgCngQS2fLxYP54RFqw/image","ceterms:keyword":{"en-US":["Business Fundamentals","Foundation Series Micro-credentials","Small Business Startup","Starting Your Own Small Business"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-886e0dba-db0a-40f9-9067-1b282853d3fd"],"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Open Badges Criteria"},"ceterms:description":{"en-US":"MT140: Introduction to Management\nThis course provides an introductory overview of management theory, management functions, organizational structure, daily management responsibilities, ethics, and current management tools and resources. Theoretical concepts will be illustrated with practical application to real-world management problems and scenarios. Implications for managing change within the context of a global economy and other dynamic environmental forces are also examined.\n\nMT202: Building Customer Sales and Loyalty\nThis course studies the use of the following promotional tools and their applications: advertising, sales promotions, events, and loyalty and frequency shopper programs. It looks at the application of these tools to increase customer market share. This course examines the effect that consumer behavior and customer management have on brand image and loyalty.\n\nMT207: Starting a Business\nThis course will introduce you to the world of entrepreneurship and your role in small business. There will be an emphasis on building a business that will include the elements of entrepreneurship, management, marketing, and finance. The internet will be used as a resource and many real-life cases will be studied.\n\nMT209: Small Business Management\nThis course is an introduction to the fundamental considerations of establishing and managing a small business. You will be presented with a practical understanding of small business management principles, including operational planning, marketing, financing, human resource management, and ethical decision-making."},"ceterms:subjectWebpage":"https://catalog.purdueglobal.edu/bulletin/business-start-up-fundamentals/"}],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-886e0dba-db0a-40f9-9067-1b282853d3fd"],"ceterms:inLanguage":["en-US"],"ceterms:description":{"en-US":"The business start-up fundamentals micro-credential brings together foundational courses that are critical for effectively creating a start-up business. By completing this micro-credential, you will be able to develop the basic components of a business plan and apply the essential elements of management, marketing, and finance."},"ceterms:credentialId":"https://api.badgr.io/public/badges/ztCOgCngQS2fLxYP54RFqw","ceterms:dateEffective":"2024-02-15","ceterms:subjectWebpage":"https://catalog.purdueglobal.edu/bulletin/business-start-up-fundamentals/","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:usesVerificationService":["https://credentialengineregistry.org/resources/ce-7b8a3dcf-938e-4896-993f-545d245908b9"]}