{"@id":"https://credentialengineregistry.org/resources/ce-1501442e-0aa3-4f1c-bba0-50613dd85304","@type":"ceterms:BachelorDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-1501442e-0aa3-4f1c-bba0-50613dd85304","ceterms:name":{"en-US":"Bachelor of Arts - Marketing (Marion Campus)"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-67c20b04-d34d-4201-ab1a-e058ca08b37e"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"Looking for a business career that allows you to be creative? Consider a major in Marketing.\n\nIf you are a creative problem-solver who would like to go into business, then a degree in Marketing may be for you. Marketing majors learn how to promote products in traditional ways, such as sales, print ads, and television ads. However, as the media change, so does marketing. Increasingly, marketing students are learning to work with new media, including social marketing through sites such as Facebook. In addition, marketing courses are increasingly geared toward the global economy and strategies that students need to sell products worldwide.\n\nIndiana Wesleyan University's Marketing major provides students with a solid understanding of business activities under the marketing umbrella - from the identification and selection of target markets to the development, pricing, placement, and promotion of goods and services and the management of relationships among business partners and their customers. Students receive a broad foundation in marketing concepts and practices and opportunities to pursue greater understanding and skills in selected areas of the discipline including sales, advertising, distribution and logistics, and international marketing.\n\nA Bachelor of Arts degree with a major in Marketing will not only prepare you to be an effective marketing professional, but also an influential force for Christ in your workplace and beyond. Christian principles are interwoven throughout Business Division Marketing courses in order to prepare world changers who are not only the top professionals in their field, but also the most influential forces for God in their world."},"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.bls.gov/soc/","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2011.00","ceterms:codedNotation":"11-2011.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Advertising and Promotions Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.bls.gov/soc/","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2011.01","ceterms:codedNotation":"11-2011.01","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Green Marketers"},"ceterms:targetNodeDescription":{"en-US":"Create and implement methods to market green products and services."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.bls.gov/soc/","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2021.00","ceterms:codedNotation":"11-2021.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Marketing Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.bls.gov/soc/","ceterms:targetNode":"https://www.onetonline.org/link/summary/13-1011.00","ceterms:codedNotation":"13-1011.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Agents and Business Managers of Artists, Performers, and Athletes"},"ceterms:targetNodeDescription":{"en-US":"Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.bls.gov/soc/","ceterms:targetNode":"https://www.onetonline.org/link/summary/13-1161.00","ceterms:codedNotation":"13-1161.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Market Research Analysts and Marketing Specialists"},"ceterms:targetNodeDescription":{"en-US":"Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.bls.gov/soc/","ceterms:targetNode":"https://www.onetonline.org/link/summary/13-1199.06","ceterms:codedNotation":"13-1199.06","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Online Merchants"},"ceterms:targetNodeDescription":{"en-US":"Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.bls.gov/soc/","ceterms:targetNode":"https://www.onetonline.org/link/summary/15-1199.08","ceterms:codedNotation":"15-1199.08","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Business Intelligence Analysts"},"ceterms:targetNodeDescription":{"en-US":"Produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods for identifying data patterns and trends in available information sources."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.bls.gov/soc/","ceterms:targetNode":"https://www.onetonline.org/link/summary/15-1199.10","ceterms:codedNotation":"15-1199.10","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Search Marketing Strategists"},"ceterms:targetNodeDescription":{"en-US":"Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.bls.gov/soc/","ceterms:targetNode":"https://www.onetonline.org/link/summary/27-3031.00","ceterms:codedNotation":"27-3031.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Public Relations Specialists"},"ceterms:targetNodeDescription":{"en-US":"Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.bls.gov/soc/","ceterms:targetNode":"https://www.onetonline.org/link/summary/41-3031.01","ceterms:codedNotation":"41-3031.01","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Sales Agents, Securities and Commodities"},"ceterms:targetNodeDescription":{"en-US":"Buy and sell securities in investment and trading firms and develop and implement financial plans for individuals, businesses, and organizations."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.bls.gov/soc/","ceterms:targetNode":"https://www.onetonline.org/link/summary/41-3099.00","ceterms:codedNotation":"41-3099.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Sales Representatives, Services, All Other"},"ceterms:targetNodeDescription":{"en-US":"All services sales representatives not listed separately."}}],"ceterms:subjectWebpage":"https://www.indwes.edu/undergraduate/division-of-business/ba-marketing","ceterms:availabilityListing":["https://www.indwes.edu/undergraduate/division-of-business/ba-marketing"],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"CredentialStatus"},"ceterms:targetNodeName":{"en-US":"Active"}}}