{"@id":"https://credentialengineregistry.org/resources/ce-1bfe1822-8755-42eb-89e4-47d1ffb49857","@type":"ceterms:BachelorDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-1bfe1822-8755-42eb-89e4-47d1ffb49857","ceterms:name":{"en-US":"Marketing - Bachelor's Degree"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-5631a59f-3d26-4aac-85e6-6d2ce4604a0d"],"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:description":{"en-US":"Graduates of this program can apply concepts in marketing and business management in specialized areas like internet marketing, mobile marketing, and public relations. Students will be able to demonstrate the ability to perform market research for effective advertising and corporate communications, all while upholding the highest standard of business ethics. Students understand\r\nhow to create and execute marketing strategies and plans that integrate internet marketing and traditional marketing techniques. Students will evaluate the role of sales in an organization and its relationship to marketing. Students will be able to apply, analyze, synthesize, and evaluate facts and theories; locate, evaluate, and integrate appropriate primary and secondary sources; integrate their ideas with the ideas of others to create new knowledge; recognize and address complex ethical\r\nsituations; communicate effectively in a variety of scenarios; and operate effectively within a continually changing environment. Graduates value communication, critical thinking and problem-solving, scientific and information literacy, financial literacy, diversity awareness, and knowledge-creation skills and the need to incorporate them in meaningful ways. Please see College catalog for further program details."},"ceterms:targetLearningOpportunity":["https://credentialengineregistry.org/resources/ce-510c2f45-9020-4ed3-ac43-8592895c87b6"]}],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-5631a59f-3d26-4aac-85e6-6d2ce4604a0d"],"ceterms:inLanguage":["en-US"],"ceterms:description":{"en-US":"Graduates of this program can apply concepts in marketing and business management in specialized areas like internet marketing, mobile marketing, and public relations. Students will be able to demonstrate the ability to perform market research for effective advertising and corporate communications, all while upholding the highest standard of business ethics. Students understand\r\nhow to create and execute marketing strategies and plans that integrate internet marketing and traditional marketing techniques. Students will evaluate the role of sales in an organization and its relationship to marketing. Students will be able to apply, analyze, synthesize, and evaluate facts and theories; locate, evaluate, and integrate appropriate primary and secondary sources; integrate their ideas with the ideas of others to create new knowledge; recognize and address complex ethical\r\nsituations; communicate effectively in a variety of scenarios; and operate effectively within a continually changing environment. Graduates value communication, critical thinking and problem-solving, scientific and information literacy, financial literacy, diversity awareness, and knowledge-creation skills and the need to incorporate them in meaningful ways. Please see College catalog for further program details."},"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.illinoisworknet.com/explore/Pages/ExploreCareers.aspx","ceterms:targetNode":"https://apps.illinoisworknet.com/cis/Clusters/OccupationDetails/100370?parentId=0\u0026source=WIOA","ceterms:codedNotation":"11-2021.00","ceterms:frameworkName":{"en-US":"Illinois Career Information"},"ceterms:targetNodeName":{"en-US":"Marketing managers"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2021.00","ceterms:codedNotation":"11-2021.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Marketing Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services."}}],"ceterms:subjectWebpage":"http://www.rasmussen.edu","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1401","ceterms:codedNotation":"52.1401","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Marketing/Marketing Management, General."},"ceterms:targetNodeDescription":{"en-US":"A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.  Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets."}}]}