{"@id":"https://credentialengineregistry.org/resources/ce-1d1bb6cf-ff4b-4bd6-bd40-a353cb10c0be","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-1d1bb6cf-ff4b-4bd6-bd40-a353cb10c0be","ceterms:name":{"en-US":"Digital Product Management MicroMasters® Program from BUx"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-b8931cac-4246-412a-b2cd-b94f58124471"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-b8931cac-4246-412a-b2cd-b94f58124471"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"Product Manager is one of the hottest positions in the emerging digital economy.\n\nThe Product Manager is essentially the \"CEO\" of a digital product. They understand and articulate needs; set up roadmaps, plan and coordinate the development process; champion and launch products and oversee the product life cycle. They are the implementers of ideas in digital business innovation.\n\nIn this Product Management MicroMasters program, you will gain hands on experience in:\n\nCreating product roadmaps\nTaking products from initial concept through user research, co-creation, and rapid prototyping\nAgile and lean management practices for creating software and digital products\nSocial media and market testing methods\nApplying perspective from best practices in platform based strategies.\nThe MicroMasters program concludes with two courses that leverage object oriented thinking, digital process capabilities, and data analytics tools to build \"boundary-spanning\" skills in running, measuring and adapting strategic experiments that may lead to novel products, business models and market growth.\n\nWhat You'll Learn:\nUnderstand the principles and processes for developing product roadmaps\nTools and methods for generating and validating user needs, ideas, co-creation and mapping the findings into product and market requirements and positioning documents\nTechniques for oversight of agile development, rapid prototyping, experimentation and risk management with object oriented development, data and analytics based tools sets\nTechniques for planning, oversight and launch of products and software, including tracking and system level optimization of social media metrics\nLife cycle management of products and services including versioning and pricing\nTechniques for communicating and championing the product benefits to internal (C-Level Managers and sales teams) and external audiences (key customers)\nUnderstand the variations in the product management practices across different organizations and emergent digital markets\nAlternative ways to drive digital business innovation in your company"},"ceterms:subjectWebpage":"https://www.edx.org/micromasters/digital-product-management","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"http://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"CredentialStatus"},"ceterms:targetNodeName":{"en-US":"Active"}}}