{"@id":"https://credentialengineregistry.org/resources/ce-20bf68d5-57b2-49fb-ad3b-f9668ebdf62a","@type":"ceterms:BachelorDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-20bf68d5-57b2-49fb-ad3b-f9668ebdf62a","ceterms:name":{"en-US":"B.A./B.S. in Marketing"},"ceterms:image":"https://www.usi.edu/images/newlogo/USI-Logo.png","ceterms:keyword":{"en-US":["Branding","digital marketing","experiential learning","market-leading skills","professional selling"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-5edfa507-d5df-448d-9382-3cd4fd8c5d8f"],"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Credit Hours"},"ceterms:assertedBy":["https://credentialengineregistry.org/resources/ce-5edfa507-d5df-448d-9382-3cd4fd8c5d8f"],"ceterms:creditValue":[{"@type":"ceterms:ValueProfile","schema:value":120.0,"schema:description":{"en-US":"Semester Hours"}}],"ceterms:description":{"en-US":"Credit hour requirements to earn this degree."},"ceterms:creditUnitTypeDescription":{"en-US":"Semester Hours"}}],"ceterms:approvedBy":["https://credentialengineregistry.org/resources/ce-b412e8bc-f1e3-44b3-8785-1195e34caf80"],"ceterms:identifier":[{"@type":"ceterms:IdentifierValue","ceterms:identifierTypeName":{"en-US":"CHEDSS Program ID"},"ceterms:identifierValueCode":"29432"}],"ceterms:inLanguage":["en"],"ceterms:commonCosts":["https://credentialengineregistry.org/resources/ce-eac230cc-1be6-4fe7-bd83-19a498904575"],"ceterms:description":{"en-US":"A marketing degree from USI will open the door to a variety of exciting,\nrewarding careers. With state-of-the-art facilities such as the Biometrix Discovery Lab for research\nand networking opportunities with the American Marketing Association, USI's marketing program\nprovides you with the necessary skills to be prepared for the job field. At USI, discover the art of\ncreating compelling brand experiences and stand out in the world of business."},"ceterms:subjectWebpage":"https://www.usi.edu/business/marketing","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1401","ceterms:codedNotation":"52.1401","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Marketing/Marketing Management, General"},"ceterms:targetNodeDescription":{"en-US":"A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.  Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets."}}]}