{"@id":"https://credentialengineregistry.org/resources/ce-23a1733b-fdda-45f0-b282-4dad4f35cdf5","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-23a1733b-fdda-45f0-b282-4dad4f35cdf5","ceterms:name":{"en-US":"Marketing 1"},"ceterms:keyword":{"en-US":["Channel Management","Distribution Channels","Market Research","Marketing","Marketing Information Management","Marketing Planning","Pricing","Product Development","Product/Service Management","Profit Maximization","Promotion","Sales","Target Markets"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-ffa90978-f326-4ffd-92d7-ffc0b82be408"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"The Marketing 1 industry certification exam assesses learners on the seven core functions of marketing:\n\n- Marketing Planning: Understanding how target markets and industry affect businesses.\n- Marketing-Information Management: Recognizing the importance of market research.\n- Pricing: Understanding how prices maximize profit and affect perceived value.\n- Product/Service Management: Analyzing why products succeed or fail.\n- Promotion: Learning how to inform customers about products.\n- Channel Management: Understanding how products reach the final user.\n- Selling: Demonstrating how to convince a customer that a product is the best choice.\n\nLearners utilize their knowledge in hands-on projects, which may include conducting research, creating a promotional plan, pitching a sales presentation, and introducing an idea for a new product or service."},"ceterms:subjectWebpage":"https://www.youscience.com/wp-content/uploads/2024/07/Marketing-1.pdf","ceterms:processStandards":"https://www.youscience.com/wp-content/uploads/2024/07/Marketing-1.pdf","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1401","ceterms:codedNotation":"52.1401","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Marketing/Marketing Management, General"},"ceterms:targetNodeDescription":{"en-US":"A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.  Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1402","ceterms:codedNotation":"52.1402","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Marketing Research"},"ceterms:targetNodeDescription":{"en-US":"A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers.  Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1403","ceterms:codedNotation":"52.1403","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"International Marketing"},"ceterms:targetNodeDescription":{"en-US":"A program that prepares individuals to perform marketing activities in enterprises primarily engaged in exporting or importing goods and services in world markets.  Includes instruction in international trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues, and international public relations."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1404","ceterms:codedNotation":"52.1404","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Digital Marketing."},"ceterms:targetNodeDescription":{"en-US":"A program that prepares individuals to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels. Includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1801","ceterms:codedNotation":"52.1801","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Sales, Distribution, and Marketing Operations, General"},"ceterms:targetNodeDescription":{"en-US":"A program that focuses on the general process and techniques of direct wholesale and retail buying and selling operations and introduces individuals to related careers.  Includes instruction in the principles of entrepreneurial economics, basic sales skills, the distribution channels for goods and services, and supervised practical application experiences."}}]}