{"@id":"https://credentialengineregistry.org/resources/ce-2df08ecb-1d5e-4445-a5b1-ec586a49d970","@type":"ceterms:Certification","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-2df08ecb-1d5e-4445-a5b1-ec586a49d970","ceterms:name":{"en-US":"Credit Union Certified Marketing Executive"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-01754939-68da-46df-b6ad-8e375e341f48"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-01754939-68da-46df-b6ad-8e375e341f48"],"ceterms:identifier":[{"@type":"ceterms:IdentifierValue","ceterms:identifierTypeName":{"en-US":"Source"},"ceterms:identifierValueCode":"Industry and Occupation codes derived from CareerOneStop's Certification Finder"}],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"This designation is a great way to let others know you are a professional who has successfully demonstrated knowledge of the most pertinent aspects of being a credit union marketing executive. Curriculum and testing will focus on the following core competencies: \n\n- Strategic Marketing \u0026 Implementation\n- Public Relations\n- The Brand Experience\n- Retail Marketing\n- Advertising Management\n- Product \u0026 Services Roll-out \n- Market Research \n- Persuasive Communication \n- Problem Solving \u0026 Decision Making\n- Aligning Department with Credit Union Strategy \n- Drives Innovation \n- Leadership Skills"},"ceterms:industryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.census.gov/naics/","ceterms:targetNode":"https://www.census.gov/naics/?input=541\u0026year=2022\u0026details=541","ceterms:codedNotation":"541","ceterms:frameworkName":{"en-US":"NAICS"},"ceterms:targetNodeName":{"en-US":"Professional, Scientific, and Technical Services"},"ceterms:targetNodeDescription":{"en-US":"Professional, Scientific, and Technical Services"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.census.gov/naics/","ceterms:targetNode":"https://www.census.gov/naics/?input=5418\u0026year=2022\u0026details=5418","ceterms:codedNotation":"5418","ceterms:frameworkName":{"en-US":"NAICS"},"ceterms:targetNodeName":{"en-US":"Advertising, Public Relations, and Related Services"},"ceterms:targetNodeDescription":{"en-US":"Advertising, Public Relations, and Related Services"}}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2011.00","ceterms:codedNotation":"11-2011.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Advertising and Promotions Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2021.00","ceterms:codedNotation":"11-2021.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Marketing Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. 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May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/27-3031.00","ceterms:codedNotation":"27-3031.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Public Relations Specialists"},"ceterms:targetNodeDescription":{"en-US":"Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. 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