{"@id":"https://credentialengineregistry.org/resources/ce-2e2e42cf-d67d-418b-8738-9cce99d08106","@type":"ceterms:AssociateDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-2e2e42cf-d67d-418b-8738-9cce99d08106","ceterms:name":{"en-US":"Digital Marketing"},"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:condition":{"en-US":["High School Diploma"]},"ceterms:description":{"en-US":"To earn this credential the following program is one that would satisfy this requirement."},"ceterms:targetLearningOpportunity":["https://credentialengineregistry.org/resources/ce-f89f9ceb-1af4-40a3-83fa-de47e30796b8"]}],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-12f5bec1-d128-4723-8450-ab7f8c9d5a78"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"This program develops proficiency in the dynamic and rapidly growing field of digital marketing. Knowledge and skills in this field are in high demand as companies create marketing strategies through digital channels, including search engines, websites, social media, email, and mobile applications. This program provides a solid foundation in marketing and business, while obtaining the strategies and techniques to succeed in a digital marketing career. Work Environment/Job Skills: Digital marketers are involved in the creation, delivery, and measurement of digital marketing campaigns through search engine optimization, paid search, social media, online advertising and email campaigns, to drive engagement and customer conversion. Successful digital marketing practitioners have a strong aptitude for marketing and a deep passion for digital and social media which drives them to continually seek out the latest technology, social platform or mobile app. Digital marketers need to be self-motivated, detailed oriented, problem solvers, and analytical thinkers that thrive in a collaborative diverse work environment. Other core competencies include strong verbal, writing, grammar, and presentation skills to effectively communicate across all media platforms and with company stakeholders. They are also expected to effectively manage multiple projects in a fast-paced work environment."},"ceterms:estimatedCost":[{"@type":"ceterms:CostProfile","ceterms:price":9930.0,"ceterms:currency":"USD","ceterms:costDetails":"http://www.minnesota.edu","ceterms:description":{"en-US":"Estimated total Minnesota resident tuition and fees for all program required courses are shown. Books and supply expenses and tuition and fees for developmental courses or prerequisite courses are not included.Depending upon the courses taken, students ma"},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:Tuition","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Tuition"},"ceterms:targetNodeDescription":{"en-US":"Cost for teaching and instruction."}}}],"ceterms:subjectWebpage":"https://www.minnesota.edu/programs/business-management-marketing-and-sales","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}}}