{"@id":"https://credentialengineregistry.org/resources/ce-317fc06b-6d51-4db1-8ae4-b2def8a818ee","@type":"ceterms:OpenBadge","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-317fc06b-6d51-4db1-8ae4-b2def8a818ee","ceterms:name":{"en-US":"WGU Certificate: Marketing v2.2"},"ceterms:image":"https://api.badgr.io/public/badges/3ei8OsrOQ4e8Z-rckAKIBg/image","ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-036d082d-d80e-41a7-99a0-2d63a4ad3a4a"],"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Open Badges Criteria"},"ceterms:assertedBy":["https://credentialengineregistry.org/resources/ce-036d082d-d80e-41a7-99a0-2d63a4ad3a4a"],"ceterms:description":{"en-US":"Credential Detail\n\nRecipients of WGU's Marketing Certificate have demonstrated competence in the following areas via rigorous assessment activities completed through Western Governors University:\n\nMarketing Management\n\nThe learner explains the role of marketing in the strategic planning process that supports an organization's business strategy.\nThe learner explains how assessing market opportunities that meet consumer needs helps achieve organizational goals.\nThe learner explains product and pricing strategies that create and capture value to support an organization's goals.\nThe learner explains distribution and promotion strategies that deliver and communicate value to support an organization's goals.\n\nConsumer Behavior\n\nThe learner describes the role of consumer behavior in meeting consumer needs to achieve organizational goals.\nThe learner applies knowledge of external influences on consumer behavior in developing marketing strategies for a target market.\nThe learner applies knowledge of internal influences on consumer behavior in developing marketing strategies for a target market.\n\nMarketing Applications\n\nThe learner can create a marketing plan.\n\nCompetency Demonstration Highlights\n\nRecipients of this credential complete the following tasks and deliverables as part of their assessment activities:\n\nProficiently develops comprehensive marketing plans by melding market analysis, target audience segmentation, and impactful messaging culminating in a plan that achieves organizational objectives.\nConduct a SWOT analysis and formulate strategies around the findings of the analysis. \nSet SMART Objectives for each of the marketing mix elements (product, promotion, price, place/distribution) along with implementation and monitoring procedures for each of the Marketing Objectives.\nArticulates the pivotal role of consumer behavior in fulfilling diverse consumer needs, seamlessly aligning them with organizational objectives and the attainment of overarching business goals.\nSeamlessly integrates insights into internal influences on consumer behavior, such as motivation, perception, and attitudes and external influences on consumer behavior such as culture, social trends, and economic conditions to design tailored marketing strategies for specific target markets.\n\nWGU Accreditation\n\nWGU is regionally accredited by the Northwest Commission on Colleges and Universities. The WGU Teachers College is granted accreditation at the initial-licensure level from the Council for the Accreditation of Educator Preparation (CAEP). WGU nursing degree programs are accredited by the Commission for Collegiate Nursing Education (CCNE). The Health Informatics program is accredited by the Commission of Accreditation for Health Informatics and Information Management Education (CAHIIM). The WGU Business College is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)."}},{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"WGU Certificate: Marketing v2.2"},"ceterms:assertedBy":["https://credentialengineregistry.org/resources/ce-036d082d-d80e-41a7-99a0-2d63a4ad3a4a"],"ceterms:description":{"en-US":"The indicated courses must be satisfied in order for a student to earn the credential. A student must be enrolled in a program and catalog version where the credential is embedded. Students must earn at least 50% of any micro-credential competency units from Western Governors University in order to be eligible."},"ceterms:audienceLevelType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/AudienceLevel","ceterms:targetNode":"audLevel:PostSecondaryLevel","ceterms:frameworkName":{"en-US":"Audience Level"},"ceterms:targetNodeName":{"en-US":"Post-Secondary Level"},"ceterms:targetNodeDescription":{"en-US":"Intended for those who have completed secondary level school programs or equivalent."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/AudienceLevel","ceterms:targetNode":"audLevel:BachelorsDegreeLevel","ceterms:frameworkName":{"en-US":"Audience Level"},"ceterms:targetNodeName":{"en-US":"Bachelors Degree Level"},"ceterms:targetNodeDescription":{"en-US":"Intended for those completing college/university-level programs within approximately three to four years where course work and activities advance skills from a lower-division or generalist level to an upper-division level."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/AudienceLevel","ceterms:targetNode":"audLevel:UndergraduateLevel","ceterms:frameworkName":{"en-US":"Audience Level"},"ceterms:targetNodeName":{"en-US":"Undergraduate Level"},"ceterms:targetNodeDescription":{"en-US":"Intended for those who are enrolled in a degree program or other formal program at or below the baccalaureate, such as an associate’s degree, vocational, or technical program."}}],"ceterms:targetLearningOpportunity":["https://credentialengineregistry.org/resources/ce-4ccfa67c-d069-4bfd-9dd7-d880fcd3bc90","https://credentialengineregistry.org/resources/ce-bafc25e2-4d2e-4dd2-b2a1-0ea422441f90","https://credentialengineregistry.org/resources/ce-d46d9cbb-7cba-40b8-a291-1fc344efc9bd"]}],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-036d082d-d80e-41a7-99a0-2d63a4ad3a4a"],"ceterms:revokedBy":["https://credentialengineregistry.org/resources/ce-036d082d-d80e-41a7-99a0-2d63a4ad3a4a"],"ceterms:inLanguage":["en-US"],"ceterms:description":{"en-US":"Recipients of the Marketing Certificate from Western Governors University have built and demonstrated competence in marketing foundations, marketing planning, and consumer behavior. Covered skills include strategic marketing, marketing management, market analysis, target market segmentation, consumer personas, and more."},"ceterms:credentialId":"https://api.badgr.io/public/badges/3ei8OsrOQ4e8Z-rckAKIBg","ceterms:subjectWebpage":"https://api.badgr.io/public/badges/3ei8OsrOQ4e8Z-rckAKIBg","ceterms:isPreparationFor":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Occupations"},"ceterms:assertedBy":["https://credentialengineregistry.org/resources/ce-036d082d-d80e-41a7-99a0-2d63a4ad3a4a"],"ceterms:description":{"en-US":"Occupations that this credential prepares learners for"},"ceterms:targetOccupation":["_:3b22dbfc-bea3-9229-204d-8fdc16a179f9","_:c7d68270-c5a3-edc2-d39b-08e0dbf26305"]}],"ceterms:audienceLevelType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/AudienceLevel","ceterms:targetNode":"audLevel:PostSecondaryLevel","ceterms:frameworkName":{"en-US":"Audience Level"},"ceterms:targetNodeName":{"en-US":"Post-Secondary Level"},"ceterms:targetNodeDescription":{"en-US":"Intended for those who have completed secondary level school programs or equivalent."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/AudienceLevel","ceterms:targetNode":"audLevel:BachelorsDegreeLevel","ceterms:frameworkName":{"en-US":"Audience Level"},"ceterms:targetNodeName":{"en-US":"Bachelors Degree Level"},"ceterms:targetNodeDescription":{"en-US":"Intended for those completing college/university-level programs within approximately three to four years where course work and activities advance skills from a lower-division or generalist level to an upper-division level."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/AudienceLevel","ceterms:targetNode":"audLevel:UndergraduateLevel","ceterms:frameworkName":{"en-US":"Audience Level"},"ceterms:targetNodeName":{"en-US":"Undergraduate Level"},"ceterms:targetNodeDescription":{"en-US":"Intended for those who are enrolled in a degree program or other formal program at or below the baccalaureate, such as an associate’s degree, vocational, or technical program."}}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:usesVerificationService":["https://credentialengineregistry.org/resources/ce-6cc0acaa-87c9-46c5-8776-c1dd7805e605"]}