{"@id":"https://credentialengineregistry.org/resources/ce-3617172e-69c5-406e-8dc8-90cda723f311","@type":"ceterms:AssociateDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-3617172e-69c5-406e-8dc8-90cda723f311","ceterms:name":{"en-US":"Marketing Management"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-989e2930-8491-4719-87ce-31f938110736"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-989e2930-8491-4719-87ce-31f938110736"],"ceterms:inLanguage":["en"],"ceterms:availableAt":[{"@type":"ceterms:Place","ceterms:name":{"en-US":"Northeast Iowa Community College"},"ceterms:latitude":43.1752702,"ceterms:longitude":-91.8672009,"ceterms:postalCode":"52132","ceterms:addressRegion":{"en-US":"Iowa"},"ceterms:streetAddress":{"en-US":"1625 Highway 150 South"},"ceterms:addressCountry":{"en-US":"United States"},"ceterms:addressLocality":{"en-US":"Calmar"}}],"ceterms:description":{"en-US":"Marketing management personnel must work very effectively with all people. In addition, they must be adept at analyzing people's reactions to a variety of situations and govern their actions accordingly. An effective manager needs to be proficient in planning, organizing, directing, and evaluating business activities. Oral and written communications play a vital role in transmitting product and management ideas to customers, employees, and supervisors.  The program of study combines classroom work and on-the-job training to teach skills needed in business operation and management functions. After graduation you may seek employment as an owner, operator, or assistant manager in retail operations, management trainee in an industrial setting, personnel manager, or another mid-management position.  This program combines classroom work and on-the-job training to teach skills needed in retail operation and management functions. You can seek employment as an owner/operator, assistant manager in retail operations, management trainee in an industrial setting, personnel manager, and many other management positions."},"ceterms:accreditedBy":["https://credentialengineregistry.org/resources/ce-20b0d337-c2de-43b5-a994-d3f4bfc70b78"],"ceterms:subjectWebpage":"https://www.nicc.edu/mktmanagement","ceterms:audienceLevelType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/AudienceLevel","ceterms:targetNode":"audLevel:PostSecondaryLevel","ceterms:frameworkName":{"en-US":"Audience Level"},"ceterms:targetNodeName":{"en-US":"Post-Secondary Level"},"ceterms:targetNodeDescription":{"en-US":"Intended for those who have completed secondary level school programs or equivalent."}}],"ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:exactDuration":"P2Y"}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1401","ceterms:codedNotation":"52.1401","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Marketing/Marketing Management, General"},"ceterms:targetNodeDescription":{"en-US":"A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.  Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets."}}]}