{"@id":"https://credentialengineregistry.org/resources/ce-37293261-0d86-48ab-b48d-73df3d55f277","@type":"ceterms:Certification","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-37293261-0d86-48ab-b48d-73df3d55f277","ceterms:name":{"en-US":"Certified Product Marketing Manager"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-fabb34e5-2e8a-4966-b0b8-ae584b4be1b3"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-fabb34e5-2e8a-4966-b0b8-ae584b4be1b3"],"ceterms:identifier":[{"@type":"ceterms:IdentifierValue","ceterms:identifierTypeName":{"en-US":"Source"},"ceterms:identifierValueCode":"Industry and Occupation codes derived from CareerOneStop's Certification Finder"}],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"The CPMM credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace. The CPMM focus begins with a successful launch and continues as the product moves through growth, maturity and eventual decline."},"ceterms:industryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.census.gov/naics/","ceterms:targetNode":"https://www.census.gov/naics/?input=541\u0026year=2022\u0026details=541","ceterms:codedNotation":"541","ceterms:frameworkName":{"en-US":"NAICS"},"ceterms:targetNodeName":{"en-US":"Professional, Scientific, and Technical Services"},"ceterms:targetNodeDescription":{"en-US":"Professional, Scientific, and Technical Services"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.census.gov/naics/","ceterms:targetNode":"https://www.census.gov/naics/?input=5418\u0026year=2022\u0026details=5418","ceterms:codedNotation":"5418","ceterms:frameworkName":{"en-US":"NAICS"},"ceterms:targetNodeName":{"en-US":"Advertising, Public Relations, and Related Services"},"ceterms:targetNodeDescription":{"en-US":"Advertising, Public Relations, and Related Services"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.census.gov/naics/","ceterms:targetNode":"https://www.census.gov/naics/?input=5419\u0026year=2022\u0026details=5419","ceterms:codedNotation":"5419","ceterms:frameworkName":{"en-US":"NAICS"},"ceterms:targetNodeName":{"en-US":"Other Professional, Scientific, and Technical Services"},"ceterms:targetNodeDescription":{"en-US":"Other Professional, Scientific, and Technical Services"}}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2021.00","ceterms:codedNotation":"11-2021.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Marketing Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2022.00","ceterms:codedNotation":"11-2022.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Sales Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/13-1161.00","ceterms:codedNotation":"13-1161.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Market Research Analysts and Marketing Specialists"},"ceterms:targetNodeDescription":{"en-US":"Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://onetonline.org/link/summary/15-2051.00","ceterms:codedNotation":"15-2051.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Data Scientists"},"ceterms:targetNodeDescription":{"en-US":"Develop and implement a set of techniques or analytics applications to transform raw data into meaningful information using data-oriented programming languages and visualization software. Apply data mining, data modeling, natural language processing, and machine learning to extract and analyze information from large structured and unstructured datasets. Visualize, interpret, and report data findings. May create dynamic data reports."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/27-3031.00","ceterms:codedNotation":"27-3031.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Public Relations Specialists"},"ceterms:targetNodeDescription":{"en-US":"Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/41-4012.00","ceterms:codedNotation":"41-4012.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products"},"ceterms:targetNodeDescription":{"en-US":"Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold."}}],"ceterms:subjectWebpage":"https://aipmm.com/cpmm","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}}}