{"@id":"https://credentialengineregistry.org/resources/ce-3784ec70-1694-4acd-8732-d34ef84f0b0f","@type":"ceterms:MicroCredential","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-3784ec70-1694-4acd-8732-d34ef84f0b0f","ceterms:name":{"en-US":"Marketing Essentials MicroBachelors® Program from DOANEx"},"ceterms:image":"https://prod-discovery.edx-cdn.org/organization/logos/e9e90c9f-85ec-4ae5-bea8-2ecae2258446-85b6b8c0a212.png","ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-b8931cac-4246-412a-b2cd-b94f58124471"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-b8931cac-4246-412a-b2cd-b94f58124471"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"Learn the essential components necessary to be successful in corporate marketing.\n\nFrom community organizations to global corporations, marketing is a critical component to be successful. The best ideas, products, and solutions can only make an impact if they can reach the right audience, at the right time.\n\nThis introductory program, comprised of 3 courses and a final exam, is for those looking to build a solid foundation in marketing techniques that they can apply in their careers. Whether you are already involved in marketing operations and looking for a refresher or thinking about making a career move, understanding how to craft your message and connect it with your audience is a critical skill needed in today's ever-changing world.\n\n\nWhat you will learn:\n\n- Consumer behavior and positioning strategies\n- Analytical tools used to assess marketing strategies\n- New technologies as it applies to marketing\n- Social media and value creation\n- Market segmentation, target marketing \u0026 promotion\n- Pricing strategies\n- Integrated marketing and value communication\n\n\nCertificate \u0026 Credit:\n\nWith the successful completion of this program, passing all courses with a 70% or better via the verified (paid) track, learners will not only receive an instructor-signed certificate highlighting their achievement, but also have the option to collect real college credit from Thomas Edison State University (included in the price!) that can count towards a pursuit of a bachelor's degree.\n\n\nNo prerequisites required or previous marketing experience needed to participate."},"ceterms:subjectWebpage":"https://www.edx.org/microbachelors/doanex-marketing-essentials","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"http://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"CredentialStatus"},"ceterms:targetNodeName":{"en-US":"Active"}}}