{"@id":"https://credentialengineregistry.org/resources/ce-387a17b2-e635-4711-98ba-923c0f4d057d","@type":"ceterms:MasterDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-387a17b2-e635-4711-98ba-923c0f4d057d","ceterms:name":{"en-US":"Getting Started with Google Adwords"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-2e2bf648-91f4-43ac-9039-f9045272a8b2"],"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Entry Conditions"},"ceterms:creditValue":[{"@type":"ceterms:ValueProfile","schema:value":3.0,"ceterms:creditUnitType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CreditUnit","ceterms:targetNode":"creditUnit:ContactHour","ceterms:frameworkName":{"en-US":"Credit Unit"},"ceterms:targetNodeName":{"en-US":"Contact Hour"},"ceterms:targetNodeDescription":{"en-US":"Credit that is issued or accepted as being related to one or more temporal hours of instruction presented to students."}}]}],"ceterms:description":{"en-US":"Who Should Take This  Anyone who wants to increase traffic to their website. This workshop is ideal for people who have never used AdWords and people who already have a campaign but aren't sure if it's working or want to take it to the next level."}}],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-2e2bf648-91f4-43ac-9039-f9045272a8b2"],"ceterms:identifier":[{"@type":"ceterms:IdentifierValue","ceterms:identifierTypeName":{"en-US":"Program_System_ID"},"ceterms:identifierValueCode":"7322"},{"@type":"ceterms:IdentifierValue","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"1 - Adams County Workforce \u0026 Business Center"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"1 - Adams County Workforce \u0026 Business Center"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"2 - Arapahoe/Douglas Works!"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"3 - Broomfield Workforce Center"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"4 - \"Denver Workforce Center - Office of Economic Development, Divison of Workforce Development\""},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"5 - Larimer County Workforce Center"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"6 - Employment Service-Weld County"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"7 - Jefferson County Workforce Center"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"8 - Workforce Boulder County"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"9 - Pikes Peak Workforce Center"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"11 - Pueblo Workforce Center"}],"ceterms:inLanguage":["en"],"ceterms:availableAt":[{"@type":"ceterms:Place","ceterms:name":{"en-US":"Primary Address"},"ceterms:latitude":40.015082,"ceterms:longitude":-105.2296313,"ceterms:postalCode":"80301","ceterms:addressRegion":{"en-US":"Colorado"},"ceterms:streetAddress":{"en-US":"1600 Range Street Suite 100"},"ceterms:addressCountry":{"en-US":"United States"},"ceterms:addressLocality":{"en-US":"Boulder"}}],"ceterms:description":{"en-US":"Getting Started with Google Adwords- What You'll Learn  Whether your budget is $10 or $10 million, you can advertise your business on Google. That's because you pay only when people click on your ads, making pay per click (PPC) internet marketing one of today's most cost effective and targeted advertising platforms. Attend this workshop to learn how to market your business through sponsored search results on Google using their advertising platform, AdWords.    With one three-hour lecture, you will have the foundation you need to properly set up and launch an AdWords campaign, and the suggested best practices to maintain and optimize the campaign, ensuring long-term success at an ad spend level that any sized business can manage. This workshop focuses on paid search text ads, but also explores other types of Google advertising, such as display network placements and banner ads. We also discuss the differences between paid and organic search results.    This workshop will cover:    Google AdWords definitions of key terms including keyword match types, quality scores, click through ratios and more  Proper campaign structure  Keyword selection  Ad copy creation  Targeting  Budget monitoring  Reporting and tracking results  Best practices for max ROI  Before you attend:  To get the most out of this workshop, please register for an AdWords account before class at http://adwords.google.com."},"ceterms:estimatedCost":[{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":99.0,"ceterms:currency":"US Dollar","ceterms:costDetails":"http://boulderdigitalarts.com/","ceterms:description":{"en-US":"This is the summary of the costs associated with this credential."},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:Tuition","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Tuition"},"ceterms:targetNodeDescription":{"en-US":"Cost for teaching and instruction."}}},{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":99.0,"ceterms:currency":"US Dollar","ceterms:costDetails":"http://boulderdigitalarts.com/","ceterms:description":{"en-US":"This is the summary of the costs associated with this credential."},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:AggregateCost","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Aggregate Cost"},"ceterms:targetNodeDescription":{"en-US":"Sum of direct costs."}}}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/15-1134.00","ceterms:codedNotation":"15-1134.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Web Developers"},"ceterms:targetNodeDescription":{"en-US":"Design, create, and modify Web sites. Analyze user needs to implement Web site content, graphics, performance, and capacity. May integrate Web sites with other computer applications. May convert written, graphic, audio, and video components to compatible Web formats by using software designed to facilitate the creation of Web and multimedia content."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/27-1014.00","ceterms:codedNotation":"27-1014.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Special Effects Artists and Animators"},"ceterms:targetNodeDescription":{"en-US":"Create special effects or animations using film, video, computers, or other electronic tools and media for use in products, such as computer games, movies, music videos, and commercials."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/27-1024.00","ceterms:codedNotation":"27-1024.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Graphic Designers"},"ceterms:targetNodeDescription":{"en-US":"Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects."}}],"ceterms:subjectWebpage":"http://boulderdigitalarts.com/","ceterms:isPreparationFor":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Preparation for top jobs"},"ceterms:description":{"en-US":"This credential is preparation for the following occupation(s)."},"ceterms:targetOccupation":["https://credentialengineregistry.org/resources/ce-0ca89a57-5482-4534-ad34-d425d7717e60"]}],"ceterms:audienceLevelType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/AudienceLevel","ceterms:targetNode":"audLevel:PostSecondaryLevel","ceterms:frameworkName":{"en-US":"Audience Level"},"ceterms:targetNodeName":{"en-US":"Post-Secondary Level"},"ceterms:targetNodeDescription":{"en-US":"Intended for those who have completed secondary level school programs or equivalent."}}],"ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:exactDuration":"PT3H"}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:learningDeliveryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:VariableSite","ceterms:frameworkName":{"en-US":"Delivery Type"},"ceterms:targetNodeName":{"en-US":"Variable Site"},"ceterms:targetNodeDescription":{"en-US":"Delivery is not tied to a specific site."}}],"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=11.0801","ceterms:codedNotation":"11.0801","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Web Page, Digital/Multimedia and Information Resources Design"},"ceterms:targetNodeDescription":{"en-US":"A program that prepares individuals to apply HTML, XML, Javascript, graphics applications, and other authoring tools to the design, editing, and publishing (launching) of documents, images, graphics, sound, and multimedia products on the World Wide Web.  Includes instruction in Internet theory, web page standards and policies, elements of web page design, user interfaces, vector tools, special effects, interactive and multimedia components, search engines, navigation, morphing, e-commerce tools, and emerging web technologies."}}]}