{"@id":"https://credentialengineregistry.org/resources/ce-3b7f68b4-7b5b-4f68-b1ab-061b5d988c89","@type":"ceterms:Certification","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-3b7f68b4-7b5b-4f68-b1ab-061b5d988c89","ceterms:name":{"en-US":"Online Marketing Certified Associate"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-c163f86d-4d9d-4a38-b3c5-cb947bc09630"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-c163f86d-4d9d-4a38-b3c5-cb947bc09630"],"ceterms:identifier":[{"@type":"ceterms:IdentifierValue","ceterms:identifierTypeName":{"en-US":"Source"},"ceterms:identifierValueCode":"Industry and Occupation codes derived from CareerOneStop's Certification Finder"}],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"OMCA is a valuable entry-level certification for online marketing\nassociates and entry-level practitioners. Perfect for managers, those just\nstarting in digital marketing, or as a first step towards earning an OMCP\ncertificate, an OMCA certification is designed to prove conceptual\nknowledge of digital marketing and demonstrate foundational knowledge of\ngenerally accepted practices across multiple digital marketing disciplines.\n\nTo be eligible for a OMCA Credential, you must first meet specific\neducation and marketing experience requirements. The final step to becoming\nan OMCA is passing a multiple-choice examination that tests conceptual\nknowledge across five of eight online marketing disciplines including\nContent Marketing, Conversion Rate Optimization, Email Marketing, Mobile\nMarketing, Digital Advertising, Search Engine Optimization (SEO), Social\nMedia Marketing, and Web Analytics."},"ceterms:industryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.census.gov/naics/","ceterms:targetNode":"https://www.census.gov/naics/?input=541\u0026year=2022\u0026details=541","ceterms:codedNotation":"541","ceterms:frameworkName":{"en-US":"NAICS"},"ceterms:targetNodeName":{"en-US":"Professional, Scientific, and Technical Services"},"ceterms:targetNodeDescription":{"en-US":"Professional, Scientific, and Technical Services"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.census.gov/naics/","ceterms:targetNode":"https://www.census.gov/naics/?input=5416\u0026year=2022\u0026details=5416","ceterms:codedNotation":"5416","ceterms:frameworkName":{"en-US":"NAICS"},"ceterms:targetNodeName":{"en-US":"Management, Scientific, and Technical Consulting Services"},"ceterms:targetNodeDescription":{"en-US":"Management, Scientific, and Technical Consulting Services"}}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/13-1161.00","ceterms:codedNotation":"13-1161.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Market Research Analysts and Marketing Specialists"},"ceterms:targetNodeDescription":{"en-US":"Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets."}}],"ceterms:subjectWebpage":"https://omcp.org/omca-certification/","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}}}