{"@id":"https://credentialengineregistry.org/resources/ce-3ca382e2-678b-4e1f-93f4-22c2aa7921ab","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-3ca382e2-678b-4e1f-93f4-22c2aa7921ab","ceterms:name":{"en-US":"Digital Marketing"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-f638c1d2-e95b-4386-b62c-941450ecf256"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-f638c1d2-e95b-4386-b62c-941450ecf256"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"The Digital Marketing certificate provides students with a comprehensive set of tools and knowledge required for entry-level roles in digital marketing and e-commerce. Emphasis is placed on essential digital marketing skills, including SEO, SEM, social media management, email marketing, and the application of digital marketing and e-commerce skills to help businesses grow their online presence and sales. The certificate is designed to provide a broad overview of the digital marketing and e-commerce landscape."},"ceterms:accreditedBy":["_:35b8e83e-a4ce-4a24-9694-cc0d0c44316e"],"ceterms:industryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.census.gov/naics/","ceterms:targetNode":"https://www.census.gov/naics/?input=51\u0026year=2022\u0026details=51","ceterms:codedNotation":"51","ceterms:frameworkName":{"en-US":"NAICS"},"ceterms:targetNodeName":{"en-US":"Information"},"ceterms:targetNodeDescription":{"en-US":"Information"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.census.gov/naics/","ceterms:targetNode":"https://www.census.gov/naics/?input=54\u0026year=2022\u0026details=54","ceterms:codedNotation":"54","ceterms:frameworkName":{"en-US":"NAICS"},"ceterms:targetNodeName":{"en-US":"Professional, Scientific, and Technical Services"},"ceterms:targetNodeDescription":{"en-US":"Professional, Scientific, and Technical Services"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Professional, Scientific, and Technical Services"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Information"}}],"ceterms:estimatedCost":[{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":6820.0,"ceterms:currency":"US Dollar","ceterms:costDetails":"https://ccv.edu/financial","ceterms:description":{"en-US":"At CCV, tuition is $280 per credit for in-state students."},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:AggregateCost","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Aggregate Cost"},"ceterms:targetNodeDescription":{"en-US":"Sum of direct costs."}}},{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":6720.0,"ceterms:currency":"US Dollar","ceterms:costDetails":"https://ccv.edu/financial","ceterms:description":{"en-US":"At CCV, tuition is $280 per credit for in-state students."},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:Tuition","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Tuition"},"ceterms:targetNodeDescription":{"en-US":"Cost for teaching and instruction."}}},{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":100.0,"ceterms:currency":"US Dollar","ceterms:costDetails":"https://ccv.edu/financial","ceterms:description":{"en-US":"At CCV, tuition is $280 per credit for in-state students."},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:MixedFees","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Mixed Fees"},"ceterms:targetNodeDescription":{"en-US":"The sum of fees that are not identified individually."}}}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2021.00","ceterms:codedNotation":"11-2021.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Marketing Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/13-1161.00","ceterms:codedNotation":"13-1161.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Market Research Analysts and Marketing Specialists"},"ceterms:targetNodeDescription":{"en-US":"Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://onetonline.org/link/summary/15-1255.00","ceterms:codedNotation":"15-1255.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Web and Digital Interface Designers"},"ceterms:targetNodeDescription":{"en-US":"2018 code from multiple codes. 15-1134.00, 15-1199.00, 15-1199.10"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/25-1011.00","ceterms:codedNotation":"25-1011.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Business Teachers, Postsecondary"},"ceterms:targetNodeDescription":{"en-US":"Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Marketing Managers"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Market Research Analysts \u0026 Marketing Specialists"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Web and Digital Interface Designers"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Business Teachers, Postsecondary"}}],"ceterms:subjectWebpage":"https://catalog.ccv.edu/preview_program.php?catoid=14\u0026poid=691\u0026returnto=1305","ceterms:audienceLevelType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/AudienceLevel","ceterms:targetNode":"audLevel:BeginnerLevel","ceterms:frameworkName":{"en-US":"Audience Level"},"ceterms:targetNodeName":{"en-US":"Beginner Level"},"ceterms:targetNodeDescription":{"en-US":"Intended for novices or those with limited experience."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/AudienceLevel","ceterms:targetNode":"audLevel:PostSecondaryLevel","ceterms:frameworkName":{"en-US":"Audience Level"},"ceterms:targetNodeName":{"en-US":"Post-Secondary Level"},"ceterms:targetNodeDescription":{"en-US":"Intended for those who have completed secondary level school programs or equivalent."}}],"ceterms:availableOnlineAt":["https://ccv.edu/find/center-for-online-learning"],"ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:exactDuration":"P1Y"}],"ceterms:availabilityListing":["https://ccv.edu/find"],"ceterms:financialAssistance":[{"@type":"ceterms:FinancialAssistanceProfile","ceterms:name":{"en-US":"Grants \u0026 Scholarships"},"ceterms:description":{"en-US":"CCV helps students access a number of Federal and State Grants: Federal Pell Grants, Federal Supplemental Educational Opportunity Grant, Vermont Incentive Grant, Advancement Grant."},"ceterms:subjectWebpage":"https://ccv.edu/financial/financial-aid","ceterms:financialAssistanceType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/FinancialAssistance","ceterms:targetNode":"financialAid:StateLocalGrant","ceterms:frameworkName":{"en-US":"Financial Assistance"},"ceterms:targetNodeName":{"en-US":"State or Local Grant"},"ceterms:targetNodeDescription":{"en-US":"Financial subsidy, which doesn’t require repayment, based on meeting requirements determined by a state, province, region, and/or local government."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/FinancialAssistance","ceterms:targetNode":"financialAid:PrivateGrant","ceterms:frameworkName":{"en-US":"Financial Assistance"},"ceterms:targetNodeName":{"en-US":"Private Grant"},"ceterms:targetNodeDescription":{"en-US":"Financial subsidy, which doesn’t require repayment, based on meeting requirements determined by a private entity, including employers."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/FinancialAssistance","ceterms:targetNode":"financialAid:OtherGrant","ceterms:frameworkName":{"en-US":"Financial Assistance"},"ceterms:targetNodeName":{"en-US":"Other Grant"},"ceterms:targetNodeDescription":{"en-US":"Financial subsidy based on meeting requirements from one or more other sources."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/FinancialAssistance","ceterms:targetNode":"financialAid:VEAP","ceterms:frameworkName":{"en-US":"Financial Assistance"},"ceterms:targetNodeName":{"en-US":"Veteran Educational Assistance Program"},"ceterms:targetNodeDescription":{"en-US":"Financial assistance provided to qualified active duty service members and veterans as a matching program that is intended to offset educational expenses."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/FinancialAssistance","ceterms:targetNode":"financialAid:Post911GIBill","ceterms:frameworkName":{"en-US":"Financial Assistance"},"ceterms:targetNodeName":{"en-US":"Post 9-11 GI Bill"},"ceterms:targetNodeDescription":{"en-US":"Financial assistance provided to qualified active duty service members, veterans, and qualified family members that is based on military service and intended to offset costs related to education, living, and resources."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/FinancialAssistance","ceterms:targetNode":"financialAid:VocationalRehabilitation","ceterms:frameworkName":{"en-US":"Financial Assistance"},"ceterms:targetNodeName":{"en-US":"Vocational Rehabilitation"},"ceterms:targetNodeDescription":{"en-US":"Financial for veterans with a qualifying service-connected disability rating for training or education related to pursuit of a career or career-related resource."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/FinancialAssistance","ceterms:targetNode":"financialAid:StateLocalScholarship","ceterms:frameworkName":{"en-US":"Financial Assistance"},"ceterms:targetNodeName":{"en-US":"State or Local Scholarship"},"ceterms:targetNodeDescription":{"en-US":"Financial aid award, which doesn’t require repayment, from a state, province, region, and/or local government based on student achievement and other criteria for education."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/FinancialAssistance","ceterms:targetNode":"financialAid:PrivateScholarship","ceterms:frameworkName":{"en-US":"Financial Assistance"},"ceterms:targetNodeName":{"en-US":"Private Scholarship"},"ceterms:targetNodeDescription":{"en-US":"Financial aid award, which doesn’t require repayment, from a private entity, including employers, based on student achievement and other criteria for education."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/FinancialAssistance","ceterms:targetNode":"financialAid:OtherScholarship","ceterms:frameworkName":{"en-US":"Financial Assistance"},"ceterms:targetNodeName":{"en-US":"Other Scholarship"},"ceterms:targetNodeDescription":{"en-US":"Financial aid award, which doesn’t require repayment, from one or more other sources based on student achievement and other criteria."}}]},{"@type":"ceterms:FinancialAssistanceProfile","ceterms:name":{"en-US":"Loans"},"ceterms:description":{"en-US":"CCV helps students access a number of Federal and State Grants: Federal Pell Grants, Federal Supplemental Educational Opportunity Grant, Vermont Incentive Grant, Advancement Grant."},"ceterms:subjectWebpage":"https://ccv.edu/financial/financial-aid","ceterms:financialAssistanceType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/FinancialAssistance","ceterms:targetNode":"financialAid:PrivateLoan","ceterms:frameworkName":{"en-US":"Financial Assistance"},"ceterms:targetNodeName":{"en-US":"Private Loan"},"ceterms:targetNodeDescription":{"en-US":"Loan from a private entity, including employers, that is intended to offset costs related to education, living, and resources."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/FinancialAssistance","ceterms:targetNode":"financialAid:StateLocalLoan","ceterms:frameworkName":{"en-US":"Financial Assistance"},"ceterms:targetNodeName":{"en-US":"State or Local Loan"},"ceterms:targetNodeDescription":{"en-US":"Loan from a state, province, region, and/or local government that is intended to offset costs related to education, living, and resources."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/FinancialAssistance","ceterms:targetNode":"financialAid:OtherLoan","ceterms:frameworkName":{"en-US":"Financial Assistance"},"ceterms:targetNodeName":{"en-US":"Other Loan"},"ceterms:targetNodeDescription":{"en-US":"Loan from one or more other sources that is intended to offset costs related to education, living, and resources."}}]}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:learningDeliveryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:BlendedDelivery","ceterms:frameworkName":{"en-US":"Delivery Type"},"ceterms:targetNodeName":{"en-US":"Blended Delivery"},"ceterms:targetNodeDescription":{"en-US":"Delivery includes significant levels of both in person and online."}}],"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1404","ceterms:codedNotation":"52.1404","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Digital Marketing."},"ceterms:targetNodeDescription":{"en-US":"A program that prepares individuals to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels. Includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics."}}]}