{"@id":"https://credentialengineregistry.org/resources/ce-40fa70b7-26a6-4c6c-84ab-ee1605a92ab1","@type":"ceterms:AssociateDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-40fa70b7-26a6-4c6c-84ab-ee1605a92ab1","ceterms:name":{"en-US":"Marketing"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-f42e4e8d-8312-4ce5-91a3-466ff8c72d6f"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"The Associate in Applied Science in Marketing gives students a foundation in marketing principles and practices and prepares them for careers in sales, merchandising, inventory management, or digital marketing. Students learn market analysis, customer relations, promotional strategies, data-driven decision-making, and business communication. Internships and cooperative education provide experience, allowing students apply these skills in real-world settings with guidance from faculty and industry professionals.\r\n\r\nThis credential is a(n) Sales and Marketing."},"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/13-1022.00","ceterms:codedNotation":"13-1022.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Wholesale and Retail Buyers, Except Farm Products"},"ceterms:targetNodeDescription":{"en-US":"Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/13-1023.00","ceterms:codedNotation":"13-1023.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Purchasing Agents, Except Wholesale, Retail, and Farm Products"},"ceterms:targetNodeDescription":{"en-US":"Purchase machinery, equipment, tools, parts, supplies, or services necessary for the operation of an establishment. Purchase raw or semifinished materials for manufacturing. May negotiate contracts."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/41-1011.00","ceterms:codedNotation":"41-1011.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"First-Line Supervisors of Retail Sales Workers"},"ceterms:targetNodeDescription":{"en-US":"Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/41-1012.00","ceterms:codedNotation":"41-1012.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"First-Line Supervisors of Non-Retail Sales Workers"},"ceterms:targetNodeDescription":{"en-US":"Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/41-4012.00","ceterms:codedNotation":"41-4012.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products"},"ceterms:targetNodeDescription":{"en-US":"Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold."}}],"ceterms:subjectWebpage":"https://www.lrsc.edu/programs/marketing","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1899","ceterms:codedNotation":"52.1899","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"General Merchandising, Sales, and Related Marketing Operations, Other."},"ceterms:targetNodeDescription":{"en-US":"Any instructional program in merchandising, sales, and related marketing operations not listed above."}}]}