{"@id":"https://credentialengineregistry.org/resources/ce-41e527c8-7205-4f7a-b742-ecb5cf470767","@type":"ceterms:CertificateOfCompletion","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-41e527c8-7205-4f7a-b742-ecb5cf470767","ceterms:name":{"en-US":"Business Management \u0026 Operations - Marketing Level 1 Certificate"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-fb3e276a-49c1-4788-b89f-d73db14e6efb"],"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Requires a Learning Opportunity"},"ceterms:description":{"en-US":"This credential requires Learning Opportunity 'Business Management \u0026 Operations - Marketing Level 1 Certificate'"},"ceterms:targetLearningOpportunity":["https://credentialengineregistry.org/resources/ce-56721feb-0351-48ba-9d71-48b564fbdd1c"]}],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-fb3e276a-49c1-4788-b89f-d73db14e6efb"],"ceterms:identifier":[{"@type":"ceterms:IdentifierValue","ceterms:identifierTypeName":{"en-US":"Program_ID"},"ceterms:identifierValueCode":"31548"}],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"Business Administration and Management, General"},"ceterms:estimatedCost":[{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":2636.0,"ceterms:currency":"USD","ceterms:costDetails":"https://www.alamo.edu/academics/program-finder/","ceterms:description":{"en-US":"The cost for this program includes the following"},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:Tuition","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Tuition"},"ceterms:targetNodeDescription":{"en-US":"Cost for teaching and instruction."}}},{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":240.0,"ceterms:currency":"USD","ceterms:costDetails":"https://www.alamo.edu/academics/program-finder/","ceterms:description":{"en-US":"The cost for this program includes the following"},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:LearningResource","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Learning Resource"},"ceterms:targetNodeDescription":{"en-US":"Cost for one or more learning resources."}}},{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":0.0,"ceterms:currency":"USD","ceterms:costDetails":"https://www.alamo.edu/academics/program-finder/","ceterms:description":{"en-US":"The cost for this program includes the following"},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:OptionalCharges","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Optional Charges"},"ceterms:targetNodeDescription":{"en-US":"Cost for additional fees, other services, equipment, or facilities that are not required."}}}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2021.00","ceterms:codedNotation":"11-2021.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Marketing Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/13-1161.00","ceterms:codedNotation":"13-1161.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Market Research Analysts and Marketing Specialists"},"ceterms:targetNodeDescription":{"en-US":"Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/13-1199.06","ceterms:codedNotation":"13-1199.06","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Online Merchants"},"ceterms:targetNodeDescription":{"en-US":"Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records."}}],"ceterms:subjectWebpage":"https://www.alamo.edu/academics/program-finder/","ceterms:availableOnlineAt":["https://www.alamo.edu/academics/program-finder/"],"ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:exactDuration":"P32W"}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:learningDeliveryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:OnlineOnly","ceterms:frameworkName":{"en-US":"Delivery Type"},"ceterms:targetNodeName":{"en-US":"Online Only"},"ceterms:targetNodeDescription":{"en-US":"Delivery is only via the Internet."}}],"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.0201","ceterms:codedNotation":"52.0201","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Business Administration and Management, General"},"ceterms:targetNodeDescription":{"en-US":"A program that generally prepares individuals to plan, organize, direct, and control the functions and processes of a firm or organization.  Includes instruction in management theory, human resources management and behavior, accounting and other quantitative methods, purchasing and logistics, organization and production, marketing, and business decision-making."}}]}