{"@id":"https://credentialengineregistry.org/resources/ce-42472753-4c64-46dd-9b56-74883f50d1e8","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-42472753-4c64-46dd-9b56-74883f50d1e8","ceterms:name":{"en-US":"Digital Marketing Technologies"},"ceterms:subject":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Advertising"}}],"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Requires"},"ceterms:description":{"en-US":"Condition for Digital Marketing Technologies"}}],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-b37db2d7-ecf1-4a77-b489-71bfa408e2a0"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"The Digital Marketing Technologies certificate will provide students with both theoretical and practical applications of digital marketing strategies and tools. This certificate will cover the foundational concepts in digital marketing including fundamental marketing concepts, advertising strategies, digital marketing approaches and tools, retailing and e-commerce, customer engagement and social media, graphic design, website development, consumer behavior and a marketing internship."},"ceterms:estimatedCost":[{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:description":{"en-US":"Sinclair's cost per credit hour is based on the residency status of the student.  See the weblink for more information."}}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2011.00","ceterms:codedNotation":"11-2011.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Advertising and Promotions Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis."}}],"ceterms:subjectWebpage":"https://www.sinclair.edu/program/params/programCode/MRKTEC-S-CRT/","ceterms:isPreparationFor":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Preparation for occupation"},"ceterms:description":{"en-US":"This credential is preparation for the following occupation(s)."},"ceterms:targetOccupation":["https://credentialengineregistry.org/resources/ce-505504fd-c8f2-4c3d-9364-74b9388b6d44"]}],"ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:exactDuration":"P48W"}],"ceterms:versionIdentifier":[{"@type":"ceterms:IdentifierValue","ceterms:identifierTypeName":{"en-US":"Version"},"ceterms:identifierValueCode":"Effective as of Fall 2017"}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:isAdvancedStandingFor":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"SNCLMRKTEC.S.CRT"},"ceterms:description":{"en-US":"The Digital Marketing Technologies certificate will provide students with both theoretical and practical applications of digital marketing strategies and tools. This certificate will cover the foundational concepts in digital marketing including fundamental marketing concepts, advertising strategies, digital marketing approaches and tools, retailing and e-commerce, customer engagement and social media, graphic design, website development, consumer behavior and a marketing internship."},"ceterms:targetCredential":["https://credentialengineregistry.org/resources/ce-a6440bd0-1313-4b04-9202-280ef588bd03"]}],"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=09.0903","ceterms:codedNotation":"09.0903","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Advertising"},"ceterms:targetNodeDescription":{"en-US":"A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals  to function as advertising assistants, technicians, and managers.  Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills."}}]}