{"@id":"https://credentialengineregistry.org/resources/ce-44ba56a6-0ae8-42af-8d54-142c6ca00512","@type":"ceterms:CertificateOfCompletion","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-44ba56a6-0ae8-42af-8d54-142c6ca00512","ceterms:name":{"en-US":"Business Leadership \u0026 Marketing"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-62cc817f-8115-42f9-8613-09f7f3a26baa"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-62cc817f-8115-42f9-8613-09f7f3a26baa"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"This is intended for high school students attending from within the district. Students from outside the district or adults who are not enrolled in high school can contact the center to apply for this program, as well.\n\nThis two-year program open to all eleventh and twelfth grade students who are in good academic standing. Tenth grade students may apply with permission. Students will learn concepts related to leadership, customer service, marketing and communication, money management and business planning.\n\nIn year one, students create a school store business plan based on the leadership, teamwork, business and marketing concepts learned such as accounting, customer service, business ethics, marketing, and advertising. The Falcon's Nest business plan is brought to life through real-world application in the school store school-based enterprise. Each student holds a key role in the school store from selecting and ordering inventory to running the cash register to running financial reports using the Quickbooks accounting software. In year two students focus on business operations and take a deeper dive into what it takes to run a successful business. We go on trips to a variety of businesses throughout our community to learn from local entrepreneurs.\n\nThis program includes or prepares for the following credential(s): ACT National Career Readiness Certificate, Microsoft Office Pro."},"ceterms:accreditedBy":["https://credentialengineregistry.org/resources/ce-851786e8-7385-4480-9552-6000c24623a7"],"ceterms:industryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.census.gov/naics/","ceterms:targetNode":"https://www.census.gov/naics/?input=52\u0026year=2022\u0026details=52","ceterms:codedNotation":"52","ceterms:frameworkName":{"en-US":"NAICS"},"ceterms:targetNodeName":{"en-US":"Finance and Insurance"},"ceterms:targetNodeDescription":{"en-US":"Finance and Insurance"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.census.gov/naics/","ceterms:targetNode":"https://www.census.gov/naics/?input=54\u0026year=2022\u0026details=54","ceterms:codedNotation":"54","ceterms:frameworkName":{"en-US":"NAICS"},"ceterms:targetNodeName":{"en-US":"Professional, Scientific, and Technical Services"},"ceterms:targetNodeDescription":{"en-US":"Professional, Scientific, and Technical Services"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.census.gov/naics/","ceterms:targetNode":"https://www.census.gov/naics/?input=61\u0026year=2022\u0026details=61","ceterms:codedNotation":"61","ceterms:frameworkName":{"en-US":"NAICS"},"ceterms:targetNodeName":{"en-US":"Educational Services"},"ceterms:targetNodeDescription":{"en-US":"Educational Services"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Educational services; state, local, and private"}}],"ceterms:estimatedCost":[{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":4198.0,"ceterms:currency":"US Dollar","ceterms:costDetails":"https://vtadultcte.org/continuing-your-education/adults-in-daytime-cte-programs/","ceterms:description":{"en-US":"This program is free for high school students. For adults, it is $4,198 per year."},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:Tuition","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Tuition"},"ceterms:targetNodeDescription":{"en-US":"Cost for teaching and instruction."}}}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2011.00","ceterms:codedNotation":"11-2011.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Advertising and Promotions Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2021.00","ceterms:codedNotation":"11-2021.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Marketing Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2022.00","ceterms:codedNotation":"11-2022.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Sales Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://onetonline.org/link/summary/11-2033.00","ceterms:codedNotation":"11-2033.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Fundraising Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/13-1131.00","ceterms:codedNotation":"13-1131.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Fundraisers"},"ceterms:targetNodeDescription":{"en-US":"Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/13-1161.00","ceterms:codedNotation":"13-1161.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Market Research Analysts and Marketing Specialists"},"ceterms:targetNodeDescription":{"en-US":"Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/25-1011.00","ceterms:codedNotation":"25-1011.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Business Teachers, Postsecondary"},"ceterms:targetNodeDescription":{"en-US":"Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. 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Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets."}}]}