{"@id":"https://credentialengineregistry.org/resources/ce-48be3cd5-b200-4c5a-bda4-f34618e7e0f3","@type":"ceterms:BachelorDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-48be3cd5-b200-4c5a-bda4-f34618e7e0f3","ceterms:name":{"en-US":"B.A./B.S. in Public Relations and Advertising"},"ceterms:image":"https://www.usi.edu/images/newlogo/USI-Logo.png","ceterms:keyword":{"en-US":["communication tactics","creativity","digital","ethics","influence","media","project management","research","strategic planning","technology"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-5edfa507-d5df-448d-9382-3cd4fd8c5d8f"],"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Credit Hours"},"ceterms:assertedBy":["https://credentialengineregistry.org/resources/ce-5edfa507-d5df-448d-9382-3cd4fd8c5d8f"],"ceterms:creditValue":[{"@type":"ceterms:ValueProfile","schema:value":120.0,"schema:description":{"en-US":"Semester Hours"}}],"ceterms:description":{"en-US":"Credit hour requirements to earn this degree."},"ceterms:creditUnitTypeDescription":{"en-US":"Semester Hours"}}],"ceterms:approvedBy":["https://credentialengineregistry.org/resources/ce-b412e8bc-f1e3-44b3-8785-1195e34caf80"],"ceterms:identifier":[{"@type":"ceterms:IdentifierValue","ceterms:identifierTypeName":{"en-US":"CHEDSS Program ID"},"ceterms:identifierValueCode":"569"}],"ceterms:inLanguage":["en"],"ceterms:commonCosts":["https://credentialengineregistry.org/resources/ce-eac230cc-1be6-4fe7-bd83-19a498904575"],"ceterms:description":{"en-US":"The public relations and advertising degree at USI provides you with an understanding of public relations and advertising theories and practices. The advertising emphasis prepares you for one of the fastest-growing fields in communications. You'll acquire the essential skills of writing, design, advertising graphics, research, market analysis, media planning, promotions, integrated marketing campaigns, and communications theory. In addition to required courses, you may choose from a variety of directed communications electives to enhance your career objectives. You'll produce effective, accessible, digital and multimedia communications independently and collaboratively to manage specific stakeholder relations and/or issues to achieve organizational objectives. Classes will monitor emerging social and economic trends on local, national and global issues guiding strategies, tactics, planning, implementation and evaluation of messages and campaigns. You'll develop critical thinking, analytical and problem-solving skills as you research and analyze publics and audiences, media channels, and public opinion in an effort to optimize the messages and the outcomes for organizations. This integrated communications approach, use of technology and application of industry standards for ethical and professional behavior builds the foundation for you to excel in the growing job market post-graduation.\n\nCreativity, writing and designing are naturally associated with advertising. Positions in advertising also include working as a liaison between the client and the creative team making sure the client needs are met. Tight deadlines, multiple products and clients keep the job interesting and challenging as well as opportunities for growth and development. As a graduate of this program, you may work for agencies, corporations, firms, non-profit organizations, and many more."},"ceterms:subjectWebpage":"https://www.usi.edu/liberal-arts/communications/degrees-and-programs/public-relations-and-advertising","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=09.0903","ceterms:codedNotation":"09.0903","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Advertising"},"ceterms:targetNodeDescription":{"en-US":"A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals  to function as advertising assistants, technicians, and managers.  Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills."}}]}