{"@id":"https://credentialengineregistry.org/resources/ce-4a309e32-e39a-4bba-95f1-700ae9cc8991","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-4a309e32-e39a-4bba-95f1-700ae9cc8991","ceterms:name":{"en-US":"Business Fundamentals MicroMasters® Program from UBCx"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-b8931cac-4246-412a-b2cd-b94f58124471"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-b8931cac-4246-412a-b2cd-b94f58124471"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"In today's job market, fundamental management, communication and decision-making skills as well as overall business acumen continue to be of high value to employers.\n\nIn this intensive MicroMasters program, taught by one of the world's leading academic business schools, you will learn how business works at a fundamental level, giving you the solid foundation you need to gain a competitive edge and boost your employability. Verified learners will have access to live cases, dedicated feedback and access to real-world industry insights.\n\nYou will learn core concepts of accounting, marketing, finance, and organizational behaviour. You will learn how to communicate effectively in a business setting, and immerse yourself in the reality of the business world and how it works.\n\nThe skills obtained in this program will give you the confidence to move into a business role, take on more complex projects at work, or take the next step in your management career.\n\nWhat You'll Learn:\nHow organizations work: from understanding processes to diagnosing problems and effecting change.\nHow to communicate effectively in a business setting: understanding diverse audiences and building sound arguments.\nHow to use financial information to make good business decisions: the fundamental concepts of financial accounting, financial valuation, and making savings and investment decisions.\nThe role of marketing in creating value for consumers: understand how organizations can succeed by analyzing consumer behaviour and acting on it."},"ceterms:subjectWebpage":"https://www.edx.org/micromasters/ubcx-business-fundamentals","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"http://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"CredentialStatus"},"ceterms:targetNodeName":{"en-US":"Active"}}}