{"@id":"https://credentialengineregistry.org/resources/ce-4e8d831c-a6f9-45f7-9cd5-80e4ed434a31","@type":"ceterms:CertificateOfCompletion","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-4e8d831c-a6f9-45f7-9cd5-80e4ed434a31","ceterms:name":{"en-US":"Advertising and Graphic Design Certificate"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-b5ede799-cbb6-4a1c-b844-1237dc2d0042"],"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Complete each required level."},"ceterms:description":{"en-US":"Students must complete each of the 3 required levels (L1, L2, L3). Within each level, students must complete 1 course."},"ceterms:targetLearningOpportunity":["https://credentialengineregistry.org/resources/ce-a5dbb90c-990c-4160-9ae5-783f72ba7030","https://credentialengineregistry.org/resources/ce-87860ebd-eaae-4be2-97c0-699680f7044e","https://credentialengineregistry.org/resources/ce-bf01826c-1f9d-4abf-ac42-5d95c45fe2e7"]}],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"Advertising and Graphic Design is designed to introduce students to the fundamental skills and knowledge needed to create graphic works using industry-standard hardware and software for a variety of purposes and outputs. Areas of study include the understanding of the industry history, terminology, color, design principles, typography and ethical and legal issues related to graphic designs. Emphasis is placed on layout design and the creation and manipulation of graphics and how they are applied in today's industry standards. Student involvement in SkillsUSA will round out the student experience in this pathway."},"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2011.00","ceterms:codedNotation":"11-2011.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Advertising and Promotions Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://onetonline.org/link/summary/15-1255.00","ceterms:codedNotation":"15-1255.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Web and Digital Interface Designers"},"ceterms:targetNodeDescription":{"en-US":"Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/27-1024.00","ceterms:codedNotation":"27-1024.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Graphic Designers"},"ceterms:targetNodeDescription":{"en-US":"Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/41-3011.00","ceterms:codedNotation":"41-3011.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Advertising Sales Agents"},"ceterms:targetNodeDescription":{"en-US":"Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces."}}],"ceterms:subjectWebpage":"https://dcte.ade.arkansas.gov/Page/Pathways","ceterms:audienceLevelType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/AudienceLevel","ceterms:targetNode":"audLevel:SecondaryLevel","ceterms:frameworkName":{"en-US":"Audience Level"},"ceterms:targetNodeName":{"en-US":"Secondary School or Equivalent"},"ceterms:targetNodeDescription":{"en-US":"Intended for those attending secondary (high-school) level programs."}}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}}}