{"@id":"https://credentialengineregistry.org/resources/ce-5070b602-bc65-468d-a473-4027a8b17779","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-5070b602-bc65-468d-a473-4027a8b17779","ceterms:name":{"en-US":"Certificate of Achievement in Marketing"},"ceterms:keyword":{"en-US":["Marketing"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-7cd3741d-b795-4db5-bd68-e1c8312120fd"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-7cd3741d-b795-4db5-bd68-e1c8312120fd"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"Designed to provide the student with a general knowledge of Marketing concepts including price, product, place and promotion, target marketing, SWOT analysis, and retailing. Employment opportunities include entry-level positions in general marketing administration, sales, marketing research and communication, and fundraising. This program can be completed in two semesters and serves as a direct pathway to the AA degree in Marketing. Students are advised to begin their studies with MARKET 021 (Principles of Marketing).\n\nPlease see the college Catalog for the most up-to-date description."},"ceterms:accreditedBy":["_:4de4366d-b201-4261-9171-0cdc961bb0d1"],"ceterms:dateEffective":"2019-06-01","ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.bls.gov/soc/","ceterms:targetNode":"https://www.onetonline.org/link/summary/13-1131.00","ceterms:codedNotation":"13-1131.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Fundraisers"},"ceterms:targetNodeDescription":{"en-US":"Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs."}}],"ceterms:subjectWebpage":"https://programmap.lacitycollege.edu/academics","ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:exactDuration":"P9M"}],"ceterms:availabilityListing":["https://www.lacitycollege.edu"],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=55","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1401","ceterms:codedNotation":"52.1401","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Marketing/Marketing Management, General"},"ceterms:targetNodeDescription":{"en-US":"A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.  Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets."}}]}