{"@id":"https://credentialengineregistry.org/resources/ce-515af904-ceb4-42e3-8b06-8313e6cc710e","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-515af904-ceb4-42e3-8b06-8313e6cc710e","ceterms:name":{"en-US":"Certificate of Achievement in Hospitality: Hotel Sales \u0026 Marketing"},"ceterms:keyword":{"en-US":["Hospitality Administration","Management"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-67a02206-8d5e-4ae2-a41b-e15241fa82ee"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-67a02206-8d5e-4ae2-a41b-e15241fa82ee"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"The Hotel Sales \u0026 Marketing Certificate of Achievement master fundamental elements required for success in this field. This includes the foundations of hospitality sales, common traits in successful sales, selling approaches, steps in making a sales presentation, negotiation strategy, questioning skills, overcoming objections, closing techniques, ethical and legal responsibilities, sales channels, marketing process including product, place, promotion, and pricing, determining a target market, and SWOT analysis. These courses help to prepare students to consider employment in hospitality sales and marketing.\n\nPlease see the college Catalog for the most up-to-date description."},"ceterms:accreditedBy":["_:ae194d9c-a1a4-47a2-afeb-a3929967e417"],"ceterms:dateEffective":"2018-08-01","ceterms:subjectWebpage":"https://programmap.wlac.edu/academics","ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:exactDuration":"P20M"}],"ceterms:availabilityListing":["https://www.wlac.edu"],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=55","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.0901","ceterms:codedNotation":"52.0901","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Hospitality Administration/Management, General"},"ceterms:targetNodeDescription":{"en-US":"A program that prepares individuals to serve as general managers and directors of hospitality operations on a system-wide basis, including both travel arrangements and promotion and the provision of traveler facilities.  Includes instruction in principles of operations in the travel and tourism, hotel and lodging facilities, food services, and recreation facilities industries; hospitality marketing strategies; hospitality planning; management and coordination of franchise and unit operations; business management; accounting and financial management; hospitality transportation and logistics; and hospitality industry policies and regulations."}}]}