{"@id":"https://credentialengineregistry.org/resources/ce-51cd9ca8-9abf-4874-9c86-dcb14ec7043a","@type":"ceterms:MicroCredential","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-51cd9ca8-9abf-4874-9c86-dcb14ec7043a","ceterms:name":{"en-US":"Business Development Micro-credential"},"ceterms:image":"https://api.badgr.io/public/badges/jCKP7_eKTj6CZGY0GUcmDw/image","ceterms:keyword":{"en-US":["Business Development","Personalization Series Micro-credentials"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-886e0dba-db0a-40f9-9067-1b282853d3fd"],"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Open Badges Criteria"},"ceterms:description":{"en-US":"MT219: Marketing\nThis is an introductory course emphasizing key concepts and issues underlying modern marketing. The uses of and the effects of marketing on society are examined, as well as an overview of the general nature and role of marketing in the global environment, buyer behavior, target marketing, and the internal environment in which marketing operates. The marketing mix is studied through the four main decision areas of products and services, distribution, promotion, and pricing.\n\nMT330: International Business Development\nThis course provides an overview of international business growth, examining the cultural, political/economic, and market differences encountered in the international marketplace. Earners become familiar with governmental, nongovernmental, and quasigovernmental entities encountered in the international arena. Case studies and real-world scenarios will illustrate the characteristics of marketing and the ethics involved on an international scale.\n\nMT359: Integrated Promotional Communications\nThis course looks at integrated marketing communications through wide-ranging tactics that are used for implementation of strategies in mass advertising, direct response marketing, sales promotions, and public relations. It examines target audiences and communication tactics for the promotional mix elements, focusing on how they influence communication strategies in managing market communications for brand image and sales.\n\nMT453: Professional Selling\nThis course covers the broad spectrum of the principles and practices of selling. Earners learn about the theory and practice of concepts such as prospecting, probing, identifying client needs, negotiations, presenting and closing sales, and building relationships.\n\nMT459: Consumer Behavior\nThis course provides an overview of consumer behavior and explains how it impacts marketing strategy. It covers consumer research, market segmentation, and motivation, focusing on individual personality, perceptions, attitudes, and learning, as well as the influence of groups on consumer behavior. The consumer decision-making process is highlighted."},"ceterms:subjectWebpage":"https://catalog.purdueglobal.edu/bulletin/business-development/"}],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-886e0dba-db0a-40f9-9067-1b282853d3fd"],"ceterms:inLanguage":["en-US"],"ceterms:description":{"en-US":"The business development micro-credential will help you learn to effectively develop strategies to work with customers."},"ceterms:credentialId":"https://api.badgr.io/public/badges/jCKP7_eKTj6CZGY0GUcmDw","ceterms:dateEffective":"2024-02-15","ceterms:subjectWebpage":"https://catalog.purdueglobal.edu/bulletin/business-development/","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:usesVerificationService":["https://credentialengineregistry.org/resources/ce-7b8a3dcf-938e-4896-993f-545d245908b9"]}