{"@id":"https://credentialengineregistry.org/resources/ce-535cf9a2-c67a-4f9e-9640-a5868dc92230","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-535cf9a2-c67a-4f9e-9640-a5868dc92230","ceterms:name":{"en-US":"Marketing 2"},"ceterms:keyword":{"en-US":["marketing campaigns","marketing principles","marketing research"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-ffa90978-f326-4ffd-92d7-ffc0b82be408"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"The Marketing 2 industry certification exam assesses learners development and demonstration of management-level marketing skills. Learners complete a marketing project to demonstrate proficiency in advanced marketing principles. They spend the majority of class time working on their marketing project, which includes creating an advertising or public relations campaign, developing a business plan, conducting market research for a business and making suggestions for improvement, or completing an official CTSO (DECA, FBLA, FCCLA, HOSA, FFA, TSA, SkillsUSA) written project. Each project includes both a written and a presentation component."},"ceterms:subjectWebpage":"https://www.youscience.com/wp-content/uploads/2024/07/Marketing-2.pdf","ceterms:processStandards":"https://www.youscience.com/wp-content/uploads/2024/07/Marketing-2.pdf","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1401","ceterms:codedNotation":"52.1401","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Marketing/Marketing Management, General"},"ceterms:targetNodeDescription":{"en-US":"A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.  Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets."}}]}