{"@id":"https://credentialengineregistry.org/resources/ce-53784677-c741-4274-a004-5b84133cf533","@type":"ceterms:CertificateOfCompletion","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-53784677-c741-4274-a004-5b84133cf533","ceterms:name":{"en-US":"Rutgers Virtual Mini MBA: Brand Development \u0026 Marketing Communications - Certificate of Completion"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-e0ec8929-1afc-430e-bc98-3f0411f5806c"],"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:targetLearningOpportunity":["https://credentialengineregistry.org/resources/ce-08f71e31-25c2-4f76-a6c1-f121e053f3d4"]}],"ceterms:inLanguage":["en-US"],"ceterms:availableAt":[{"@type":"ceterms:Place","ceterms:postalCode":"08854","ceterms:addressRegion":{"en-US":"New Jersey"},"ceterms:streetAddress":{"en-US":"30 Knightsbridge Road, B-6, Suite 605"},"ceterms:addressLocality":{"en-US":"Piscataway"},"ceterms:targetContactPoint":[{"@type":"ceterms:ContactPoint","ceterms:name":{"en-US":"Tiffany Smith"},"ceterms:email":["tismith@docs.rutgers.edu"],"ceterms:telephone":["(848) 932-4708"],"ceterms:contactType":{"en-US":"Program Coordinator"}}]}],"ceterms:description":{"en-US":"Marketing in the digital era has transformed the way companies must think about how they build their brand and communicate with consumers. Effective  and genuine  brand storytelling has become essential for connecting and establishing a relationship with audiences. To do so, brands must have a clear understanding of their value in the market. \nSimultaneously, the opportunities and tools available have not only vastly expanded across traditional and modern channels; they are integrated and interdependent. In similar fashion, the roles and responsibilities of those who drive these initiatives have moved beyond the strict purview of the marketing team. From IT professionals to sales teams, participation in marketing activities is often varied across organizational lines."},"ceterms:estimatedCost":[{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Total Cost"},"ceterms:price":3495.0,"ceterms:currency":"USD","ceterms:costDetails":"https://www.business.rutgers.edu/executive-education","ceterms:description":{"en-US":"Estimated cost of credential learning opportunity or assessment"},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:AggregateCost","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Aggregate Cost"},"ceterms:targetNodeDescription":{"en-US":"Sum of direct costs."}}},{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Tuition"},"ceterms:price":3495.0,"ceterms:currency":"USD","ceterms:costDetails":"https://www.business.rutgers.edu/executive-education","ceterms:description":{"en-US":"Tuition cost for the credential"},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:Tuition","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Tuition"},"ceterms:targetNodeDescription":{"en-US":"Cost for teaching and instruction."}}},{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Fees"},"ceterms:price":0.0,"ceterms:currency":"USD","ceterms:costDetails":"https://www.business.rutgers.edu/executive-education","ceterms:description":{"en-US":"Fees associated with the credential"},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:MixedFees","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Mixed Fees"},"ceterms:targetNodeDescription":{"en-US":"The sum of fees that are not identified individually."}}},{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Books and Materials"},"ceterms:price":0.0,"ceterms:currency":"USD","ceterms:costDetails":"https://www.business.rutgers.edu/executive-education","ceterms:description":{"en-US":"Cost of books and materials for the credential"},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:LearningResource","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Learning Resource"},"ceterms:targetNodeDescription":{"en-US":"Cost for one or more learning resources."}}},{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Supplies"},"ceterms:price":0.0,"ceterms:currency":"USD","ceterms:costDetails":"https://www.business.rutgers.edu/executive-education","ceterms:description":{"en-US":"Cost of supplies for the credential"},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:TechnologyFee","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Technology Fee"},"ceterms:targetNodeDescription":{"en-US":"Cost for accessing technologies related to the learning opportunity or activity."}}},{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Miscellaneous"},"ceterms:price":0.0,"ceterms:currency":"USD","ceterms:costDetails":"https://www.business.rutgers.edu/executive-education","ceterms:description":{"en-US":"Miscellaneous costs for the credential"},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:ProgramSpecificFee","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Program Specific Fee"},"ceterms:targetNodeDescription":{"en-US":"Additional cost for participation with a specific program or course of study such as engineering, business, and nursing."}}}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2021.00","ceterms:codedNotation":"11-2021.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Marketing Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services."}}],"ceterms:subjectWebpage":"https://www.business.rutgers.edu/executive-education","ceterms:isPreparationFor":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Data not collected"}},{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Data not collected"}}],"ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:description":{"en-US":"This is about how long it takes to earn this credential"},"ceterms:timeRequired":"PT60H","ceterms:exactDuration":"PT60H"}],"ceterms:hasSupportService":["https://credentialengineregistry.org/resources/ce-84f3b854-21c5-4d06-b1e4-7a12b7087ee2"],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:learningDeliveryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:OnlineOnly","ceterms:frameworkName":{"en-US":"Delivery Type"},"ceterms:targetNodeName":{"en-US":"Online Only"},"ceterms:targetNodeDescription":{"en-US":"Delivery is only via the Internet."}}],"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.0201","ceterms:codedNotation":"52.0201","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Business Administration and Management, General."},"ceterms:targetNodeDescription":{"en-US":"A program that generally prepares individuals to plan, organize, direct, and control the functions and processes of a firm or organization.  Includes instruction in management theory, human resources management and behavior, accounting and other quantitative methods, purchasing and logistics, organization and production, marketing, and business decision-making."}}]}