{"@id":"https://credentialengineregistry.org/resources/ce-56443758-6f1c-473c-9246-76e85f6be44d","@type":"ceterms:BachelorOfScienceDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-56443758-6f1c-473c-9246-76e85f6be44d","ceterms:name":{"en-US":"Bachelor of Science, Marketing (BSMKT_202501)"},"ceterms:keyword":{"en-US":["Advertising","Brand Management","Branding","Business Acumen","Business Administration","Business Development","Business Growth","Business Networking","Competitive Analysis","Consumer Behavior","Consumer Insights","Content Marketing","Customer Engagement","Customer Experience","Customer Journey","Customer Relationship Management","Data Analysis","Digital Advertising","Digital Marketing","Distribution Strategies","E-commerce","Integrated Marketing Communication","Market Development","Market Research","Market Segmentation","Marketing","Marketing Analysis","Marketing Analytics","Marketing and Culture","Marketing and Society","Marketing and Technology","Marketing Budget","Marketing Campaigns","Marketing Channels","Marketing Collaboration","Marketing Communication","Marketing Communication Skills","Marketing Data","Marketing Ethics","Marketing Impact","Marketing Innovation","Marketing Leadership","Marketing Management","Marketing Metrics","Marketing Mix","Marketing Partnerships","Marketing Performance","Marketing Planning","Marketing Research","Marketing ROI","Marketing Strategies","Marketing Strategy","Marketing Sustainability","Marketing Tactics","Marketing Trends","Positioning","Pricing Strategies","Product Management","Product Promotion","Promotion","Public Relations","Retail Management","Sales Management","Sales Strategies","Search Engine Optimization (SEO)","Social Media Marketing","Social Media Strategies","Strategic Marketing","Target Audience"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-036d082d-d80e-41a7-99a0-2d63a4ad3a4a"],"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Requires"},"ceterms:description":{"en-US":"The learner must have satisfied the indicated learning opportunities, or an approved equivalent, in order to be awarded the credential."},"ceterms:targetLearningOpportunity":["https://credentialengineregistry.org/resources/ce-5b093c10-217b-4d7e-86f5-25376ac89b07","https://credentialengineregistry.org/resources/ce-5deb62f4-b89d-4a6f-bf37-9c8e2fdb9720","https://credentialengineregistry.org/resources/ce-7e4381c5-9a54-4701-a853-b7a76d04d151","https://credentialengineregistry.org/resources/ce-d2b1a93c-040c-49ea-8b0b-e32d57751e38","https://credentialengineregistry.org/resources/ce-9cebc40c-9525-4473-9973-3e5f1d4d2f60","https://credentialengineregistry.org/resources/ce-69450eae-2ac4-4e72-b4b3-8fb464787df5","https://credentialengineregistry.org/resources/ce-100206e9-fb73-4571-8993-999eb768b834","https://credentialengineregistry.org/resources/ce-2fbe510e-2b82-4e9f-af15-1be7c6a4b754","https://credentialengineregistry.org/resources/ce-c9f87bcd-c529-40b1-a0a0-254dbbac161e","https://credentialengineregistry.org/resources/ce-cb39803e-78e8-4961-9481-4a9ac662288f","https://credentialengineregistry.org/resources/ce-76a5b390-2ea7-447f-8865-59f3d6d432bb","https://credentialengineregistry.org/resources/ce-c3c7ef28-317d-4cf1-baa9-903987ba4be9","https://credentialengineregistry.org/resources/ce-ffc82825-cf81-4564-9ecd-9776963106ca","https://credentialengineregistry.org/resources/ce-b6e63af1-7886-47a5-bef7-b42f45ec792e","https://credentialengineregistry.org/resources/ce-6593cd8c-2c51-47ff-badc-897f253ad7e6","https://credentialengineregistry.org/resources/ce-59ea7912-c875-4644-84c7-f9ffbaed1235","https://credentialengineregistry.org/resources/ce-94cb0e56-cb18-4332-b131-4b7b6985f251","https://credentialengineregistry.org/resources/ce-c4cc8a20-a240-48e8-8660-114efd8a1b6e","https://credentialengineregistry.org/resources/ce-2fd4e4fc-e07b-40d1-bb5d-9345383cf7f6","https://credentialengineregistry.org/resources/ce-4ccfa67c-d069-4bfd-9dd7-d880fcd3bc90","https://credentialengineregistry.org/resources/ce-bafc25e2-4d2e-4dd2-b2a1-0ea422441f90","https://credentialengineregistry.org/resources/ce-06f68f03-9796-4a22-b32a-279bb9a2b705","https://credentialengineregistry.org/resources/ce-75839611-55bb-4517-bae2-dcf228c2b603","https://credentialengineregistry.org/resources/ce-1adf2812-5425-4de3-97a9-2b1e3629060e","https://credentialengineregistry.org/resources/ce-0082066f-b048-4b1b-b12a-5f7137ae46dc","https://credentialengineregistry.org/resources/ce-87d51b64-ec96-485b-a2bc-f8316c38855b","https://credentialengineregistry.org/resources/ce-a096b904-9788-4ec6-aa9e-fd0f53027704","https://credentialengineregistry.org/resources/ce-60fa6738-c6f2-426f-93aa-bbee79317530","https://credentialengineregistry.org/resources/ce-4e756d1b-99d2-4e6b-8155-4dde7d72d254","https://credentialengineregistry.org/resources/ce-e0f1f166-18ac-4b8a-8305-ab10e19a44d5","https://credentialengineregistry.org/resources/ce-e35cb848-f028-4131-8f08-6534ed2cccb0","https://credentialengineregistry.org/resources/ce-15b0d8b5-5fe0-4236-a620-7cb05a5bb296","https://credentialengineregistry.org/resources/ce-d8c4c935-9a5e-4365-889c-5ccbc641c209","https://credentialengineregistry.org/resources/ce-7e8d8137-f035-4722-b578-0ecafdced5a7","https://credentialengineregistry.org/resources/ce-32275cb6-d288-414e-b675-d7e98122ea59","https://credentialengineregistry.org/resources/ce-35eff08e-e54f-4afd-9e10-196fe92ac773","https://credentialengineregistry.org/resources/ce-d46d9cbb-7cba-40b8-a291-1fc344efc9bd"]}],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-036d082d-d80e-41a7-99a0-2d63a4ad3a4a"],"ceterms:revokedBy":["https://credentialengineregistry.org/resources/ce-036d082d-d80e-41a7-99a0-2d63a4ad3a4a"],"ceterms:inLanguage":["en"],"ceterms:supersedes":"https://credentialfinder.org/credential/64791/Bachelor_of_Science_Business_Administration,_Marketing_(BSBAMK_202203)","ceterms:degreeMajor":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Marketing"}}],"ceterms:description":{"en-US":"The Bachelor of Science in Marketing is a competency-based program that prepares graduates for a career in the fields of marketing and sales across a variety of business types. Graduates with a major in Marketing will combine a set of general business competencies with a set of in-depth competencies from the field of marketing. These competencies align with a variety of positions in marketing, brand management, sales and digital marketing."},"ceterms:accreditedBy":["_:3b7229a2-1740-adb0-44d0-776e89046743"],"ceterms:industryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.census.gov/naics/","ceterms:targetNode":"https://www.census.gov/naics/?input=54\u0026year=2022\u0026details=54","ceterms:codedNotation":"54","ceterms:frameworkName":{"en-US":"NAICS"},"ceterms:targetNodeName":{"en-US":"Professional, Scientific, and Technical Services"},"ceterms:targetNodeDescription":{"en-US":"Professional, Scientific, and Technical Services"}}],"ceterms:alternateName":{"en-US":["BSMKT_202501"]},"ceterms:dateEffective":"2025-01-01","ceterms:estimatedCost":[{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"WGU Tuition"},"ceterms:currency":"USD","ceterms:costDetails":"https://www.wgu.edu/financial-aid-tuition.html","ceterms:description":{"en-US":"Each six-month term includes costs for tuition, an e-books and resources fee, and a program fee. Please see site for details."}}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2021.00","ceterms:codedNotation":"11-2021.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Marketing Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services."}}],"ceterms:subjectWebpage":"https://www.wgu.edu/online-business-degrees/bachelors-programs.html","ceterms:audienceLevelType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/AudienceLevel","ceterms:targetNode":"audLevel:BachelorsDegreeLevel","ceterms:frameworkName":{"en-US":"Audience Level"},"ceterms:targetNodeName":{"en-US":"Bachelors Degree Level"},"ceterms:targetNodeDescription":{"en-US":"Intended for those completing college/university-level programs within approximately three to four years where course work and activities advance skills from a lower-division or generalist level to an upper-division level."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/AudienceLevel","ceterms:targetNode":"audLevel:UndergraduateLevel","ceterms:frameworkName":{"en-US":"Audience Level"},"ceterms:targetNodeName":{"en-US":"Undergraduate Level"},"ceterms:targetNodeDescription":{"en-US":"Intended for those who are enrolled in a degree program or other formal program at or below the baccalaureate, such as an associate's degree, vocational, or technical program."}}],"ceterms:availableOnlineAt":["http://www.wgu.edu"],"ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:description":{"en-US":"By charging per term rather than per credit-and empowering students to accelerate through material they know well or learn quickly-WGU helps students control the ultimate cost of their degrees. The faster you complete your program, the less you pay for your degree."},"ceterms:exactDuration":"P4Y"}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:learningDeliveryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:OnlineOnly","ceterms:frameworkName":{"en-US":"Delivery Type"},"ceterms:targetNodeName":{"en-US":"Online Only"},"ceterms:targetNodeDescription":{"en-US":"Delivery is only via the Internet."}}],"ceterms:assessmentDeliveryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:OnlineOnly","ceterms:frameworkName":{"en-US":"Delivery Type"},"ceterms:targetNodeName":{"en-US":"Online Only"},"ceterms:targetNodeDescription":{"en-US":"Delivery is only via the Internet."}}],"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1401","ceterms:codedNotation":"52.1401","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Marketing/Marketing Management, General"},"ceterms:targetNodeDescription":{"en-US":"A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.  Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets."}}]}