{"@id":"https://credentialengineregistry.org/resources/ce-56df3a8c-bfe8-4eef-b2b4-eea07861e9d5","@type":"ceterms:CertificateOfCompletion","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-56df3a8c-bfe8-4eef-b2b4-eea07861e9d5","ceterms:name":{"en-US":"Digital Marketing Technology"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-745b6ce8-ffe5-4bc8-8ae0-17e3d4dd83f1"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"The Digital Marketing program students will go through a live instructor led simulation as a digital marketing intern.  Learning outcomes include learning how to manage digital marketing campaigns, managing a marketing budget, how to conduct keyword searches, and learn how to make data driven decisions relative to revenues and profits.  Program includes course materials, laptop, and possible 2-week job shadowing after program completion to obtain live work perspectives."},"ceterms:estimatedCost":[{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Digital Marketing Technology"},"ceterms:price":2695.0,"ceterms:currency":"USD","ceterms:costDetails":"https://mylestoneswa.com/digital-marketing-technology-program/","ceterms:description":{"en-US":"The program's total cost of tuition and required fees, assuming normal time to completion. 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Oversee product development or monitor trends that indicate the need for new products and services."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:codedNotation":"13-1161.00","ceterms:targetNodeName":{"en-US":"Market Research Analysts and Marketing Specialists"},"ceterms:targetNodeDescription":{"en-US":"Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:codedNotation":"15-1255.00","ceterms:targetNodeName":{"en-US":"Web and Digital Interface Designers"},"ceterms:targetNodeDescription":{"en-US":"Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. 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Includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics."}}]}