{"@id":"https://credentialengineregistry.org/resources/ce-638f6610-78ca-4f95-a630-a99753e2a528","@type":"ceterms:CertificateOfCompletion","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-638f6610-78ca-4f95-a630-a99753e2a528","ceterms:name":{"en-US":"Digital Marketing for Business Certificate"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-3be79bf6-dd14-4fd1-84f2-abf1312f62f1"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"This Certificate program is designed to help entrepreneurs and business people market their business using social media.\r\n\r\nStudents will learn the benefits and key features of social media tools; identify which social network tools will benefit their business or project; how to create, edit, tweak and promote a Facebook account using Facebook tools; learn how to structure an engaging LinkedIn profile, connect with new contacts, make the best use of LinkedIn groups \u0026amp; company page to raise awareness of your business and reach a targeted audience; and learn how to harness the power of Instagram for your business.\r\n\r\nThe student will also explore other social media tools and strategies to help achieve top rankings in search engines and to create content; learn how search engine optimization (SEO) will help draw traffic to your website from listings on search engines; and learn how to advertise on desktop, mobile, and tablet devices and create an advertising campaign to increase brand awareness, generate sales/ leads, and advertise to target audiences.\r\n\r\n A certificate is awarded upon successful completion of the following 7 required courses:  ENTR-8058A, ENTR-8054, ENTR-8055, ENTR-8056, ENTR-8060, ENTR-8061 and ENTR-8071. Basic computer and internet skills are required."},"ceterms:estimatedCost":[{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Digital Marketing for Business Certificate"},"ceterms:price":591.0,"ceterms:currency":"USD","ceterms:costDetails":"https://www.macomb.edu/future-students/programs/digital-marketing.html","ceterms:description":{"en-US":"The program's total cost of tuition and required fees, assuming normal time to completion. Examples: Athletic center fees, technology fees, and lab fees."},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:AggregateCost","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Aggregate Cost"},"ceterms:targetNodeDescription":{"en-US":"Sum of direct costs."}}}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:codedNotation":"27-3031.00","ceterms:targetNodeName":{"en-US":"Public Relations Specialists"},"ceterms:targetNodeDescription":{"en-US":"Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media."}}],"ceterms:subjectWebpage":"https://www.macomb.edu/future-students/programs/digital-marketing.html","ceterms:audienceLevelType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/AudienceLevel","ceterms:targetNode":"audLevel:PostSecondaryLevel","ceterms:frameworkName":{"en-US":"Audience Level"},"ceterms:targetNodeName":{"en-US":"Post-Secondary Level"},"ceterms:targetNodeDescription":{"en-US":"Intended for those who have completed secondary level school programs or equivalent."}}],"ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","HasValue":true,"ceterms:exactDuration":"P11W"}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=09.0101","ceterms:codedNotation":"09.0101","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Speech Communication and Rhetoric."},"ceterms:targetNodeDescription":{"en-US":"A program that focuses on the scientific, humanistic, and critical study of human communication in a variety of formats, media, and contexts.  Includes instruction in the theory and practice of interpersonal, group, organizational, professional, and intercultural communication; speaking and listening; verbal and nonverbal interaction; rhetorical theory and criticism; performance studies; argumentation and persuasion; technologically mediated communication; popular culture; and various contextual applications."}}]}