{"@id":"https://credentialengineregistry.org/resources/ce-6421fef0-6ddc-452d-bfbf-575336146384","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-6421fef0-6ddc-452d-bfbf-575336146384","ceterms:name":{"en-US":"International Hospitality Management MicroMasters® Program from HKPolyUx"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-b8931cac-4246-412a-b2cd-b94f58124471"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-b8931cac-4246-412a-b2cd-b94f58124471"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"The International Hospitality Management MicroMasters Program focuses on developing your ability to manage high quality hospitality and tourism businesses around the world.\n\nThis MicroMasters Program is designed to develop international leaders for the global hospitality industry. You will gain in-depth knowledge about marketing including segmentation for the luxury traveler, the latest technology in the field, and the best marketing, human resource, and related business practices.\n\nYou will learn through a blend of strategic perspectives and pragmatic implementation, interdisciplinary subject exposure, problem identification, decision making theory and management application.\n\nIf you want to further your education, build on the program certificate and take advantage of the opportunity to be accepted into The Hong Kong Polytechnic University's Master of Sciences in International Hospitality Management for a fraction of the cost.\n\nWhat You'll Learn:\nManagement skills in the international hospitality industry to prepare for advanced positions in hospitality and tourism.\nHow to use segmentation to maximize revenue and appeal to the luxury market.\nTechnology that can be used to optimize your success in the international hospitality business.\nMarketing strategies and tactics.\nLeadership skills and best practices for managing human resources."},"ceterms:subjectWebpage":"https://www.edx.org/micromasters/hkpolyux-international-hospitality-management","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"http://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"CredentialStatus"},"ceterms:targetNodeName":{"en-US":"Active"}}}