{"@id":"https://credentialengineregistry.org/resources/ce-678ffc47-f315-4586-979a-8fe46a4554d6","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-678ffc47-f315-4586-979a-8fe46a4554d6","ceterms:name":{"en-US":"Marketing: Hospitality and Tourism"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-7e168e2e-79ab-4134-a28c-f914d3a45a54"],"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Entry Conditions"},"ceterms:creditValue":[{"@type":"ceterms:ValueProfile","schema:value":600.0,"ceterms:creditUnitType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CreditUnit","ceterms:targetNode":"creditUnit:ContactHour","ceterms:frameworkName":{"en-US":"Credit Unit"},"ceterms:targetNodeName":{"en-US":"Contact Hour"},"ceterms:targetNodeDescription":{"en-US":"Credit that is issued or accepted as being related to one or more temporal hours of instruction presented to students."}}]}],"ceterms:description":{"en-US":"No prerequisites, or expected skills, but the total contact hours are as listed"}}],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-7e168e2e-79ab-4134-a28c-f914d3a45a54"],"ceterms:identifier":[{"@type":"ceterms:IdentifierValue","ceterms:identifierTypeName":{"en-US":"Program_System_ID"},"ceterms:identifierValueCode":"8189"},{"@type":"ceterms:IdentifierValue","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"1 - Adams County Workforce \u0026 Business Center"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"1 - Adams County Workforce \u0026 Business Center"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"2 - Arapahoe/Douglas Works!"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"4 - \"Denver Workforce Center - Office of Economic Development, Divison of Workforce Development\""},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"7 - Jefferson County Workforce Center"}],"ceterms:inLanguage":["en"],"ceterms:availableAt":[{"@type":"ceterms:Place","ceterms:name":{"en-US":"Primary Address"},"ceterms:latitude":39.7233085,"ceterms:longitude":-104.7901159,"ceterms:postalCode":"80011","ceterms:addressRegion":{"en-US":"Colorado"},"ceterms:streetAddress":{"en-US":"500 Airport Blvd"},"ceterms:addressCountry":{"en-US":"United States"},"ceterms:addressLocality":{"en-US":"Aurora"}}],"ceterms:description":{"en-US":"The first semester of this program provides students with an introduction to  marketing and hospitality. Units of study during this course include: analysis of  theoretical marketing processes and the strategies of product development, pricing,  promotion and distribution, and their applications to businesses and the individual  consumer. In addition, students will be introduced to marketing aspects of the  Hospitality Industry including: hotels, restaurants, travel and tourism, conventions and  meetings, clubs and other food service entities. Students will explore career  opportunities in all those areas. The second semester, students will focus on customer  service and event marketing. Topics include the marketing relationship of self to  customers, problem solving and understanding the importance of communicating with  customers. Specific emphasis is given to managing customer expectations by building  customer rapport and creating positive outcomes. Event marketing topics include  defining the importance and role of marketing, media and public relations in the event  planning industry. Students will also identify and implement marketing and  communication tools such as social media, promotional events, networking and blogs.  As a capstone, students will participate and complete a marketing cooperative learning  experience at an approved site."},"ceterms:estimatedCost":[{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":5159.0,"ceterms:currency":"US Dollar","ceterms:costDetails":"https://www.pickenstech.org/","ceterms:description":{"en-US":"This is the summary of the costs associated with this credential."},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:Tuition","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Tuition"},"ceterms:targetNodeDescription":{"en-US":"Cost for teaching and instruction."}}},{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":5159.0,"ceterms:currency":"US Dollar","ceterms:costDetails":"https://www.pickenstech.org/","ceterms:description":{"en-US":"This is the summary of the costs associated with this credential."},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:AggregateCost","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Aggregate Cost"},"ceterms:targetNodeDescription":{"en-US":"Sum of direct costs."}}}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2011.00","ceterms:codedNotation":"11-2011.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Advertising and Promotions Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2011.01","ceterms:codedNotation":"11-2011.01","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Green Marketers"},"ceterms:targetNodeDescription":{"en-US":"Create and implement methods to market green products and services."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2021.00","ceterms:codedNotation":"11-2021.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Marketing Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. 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Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/13-1161.00","ceterms:codedNotation":"13-1161.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Market Research Analysts and Marketing Specialists"},"ceterms:targetNodeDescription":{"en-US":"Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. 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