{"@id":"https://credentialengineregistry.org/resources/ce-68b0a98c-2ac7-40fa-9427-0aa5be80974e","@type":"ceterms:BachelorDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-68b0a98c-2ac7-40fa-9427-0aa5be80974e","ceterms:name":{"en-US":"B.A./B.S. in Journalism, Media and Strategic Communication"},"ceterms:image":"https://assets.iu.edu/brand/2.x/trident-large.png","ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-e396aee9-2016-4f68-8ae7-b760fcd12a13"],"ceterms:identifier":[{"@type":"ceterms:IdentifierValue","ceterms:identifierTypeName":{"en-US":"CHEDSS Program ID"},"ceterms:identifierValueCode":"330"}],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"Brands rely on strategic communication professionals to tell their stories, spread awareness, and build relationships with their audiences. Here's what you'll learn as a Strategic Communication major:\n\n    How to creatively and effectively use advertising and public relations to grow a company, organization, or brand.\n    How to craft compelling and strategic messages using words, images, and sounds.\n    How strategic communication can enhance or repair a brand's image, promote its products and services, or support its mission.\n    How to change the attitudes and behaviors of consumer audiences by engaging them, persuading them, and building relationships with them.\n    How to construct creative campaigns, and use traditional, digital, and social media to effectively deliver them."},"ceterms:subjectWebpage":"https://southeast.iu.edu/bachelor-degree/ba-journalism-media-strategic-communication-strategic-communication/index.html","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:learningDeliveryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:InPerson","ceterms:frameworkName":{"en-US":"Delivery Type"},"ceterms:targetNodeName":{"en-US":"In-Person Only"},"ceterms:targetNodeDescription":{"en-US":"Delivery is only face-to-face."}}],"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=09.0401","ceterms:codedNotation":"09.0401","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Journalism"},"ceterms:targetNodeDescription":{"en-US":"A program that focuses on the theory and practice of gathering, processing, and delivering news and that prepares individuals to be professional print journalists, news editors, and news managers.  Includes instruction in news writing and editing; reporting; photojournalism; layout and graphic design; journalism law and policy; professional standards and ethics; research methods; and journalism history and criticism."}}]}