{"@id":"https://credentialengineregistry.org/resources/ce-6cbe24dc-61d8-431f-ae36-51e4339850e1","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-6cbe24dc-61d8-431f-ae36-51e4339850e1","ceterms:name":{"en-US":"Google Digital Marketing \u0026 E-commerce Professional Certificate"},"ceterms:image":"https://www.gstatic.com/grow_with_google/GCC_badge_digital_marketing_1000x1000.png","ceterms:keyword":{"en-US":["Customer Awareness","Customer Loyalty","Customer Outreach","Display Advertising","E-Commerce","Email Marketing","Marketing","Marketing Analytics","Search Engine Marketing","Search Engine Optimization (SEO)","Website Structure"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-acdd431e-85a9-4cc2-aa9f-72aed2f865c1"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-acdd431e-85a9-4cc2-aa9f-72aed2f865c1"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"This is your path to a career in digital marketing. In this program, you'll learn in-demand skills that can have you job-ready in less than 6 months. No degree or experience required.\n\nWHAT YOU WILL LEARN\n\n- Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job\n- Attract and engage customers through digital marketing channels like search and email\n- Measure marketing performance through analytics and present insights\n- Build e-commerce stores, analyze online performance, and grow customer loyalty\n\nABOUT THIS PROFESSIONAL CERTIFICATE\n\nPrepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000 ¹\n\nThroughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers. \n\n WHAT IS A PROFESSIONAL CERTIFICATE \n Build the Skills to Get Job Ready\n \n Whether you're looking to start a new career, or change your current one, Professional Certificates on Coursera help you become job ready. Learn at your own pace, whenever and wherever it's most convenient for you. Enroll today and explore a new career path with a 7 day free trial. You can pause your learning or end your subscription at any time.\n \nHands-On Projects\n \n Apply your skills with hands-on projects and build a portfolio that showcases your job readiness to potential employers. You'll need to successfully finish the project(s) to earn your Certificate.\n\nEarn a Career Credential\n \n When you complete all of the courses in the program, you'll earn a Certificate to share with your professional network as well as unlock access to career support resources to help you kickstart your new career. Many Professional Certificates have hiring partners that recognize the Professional Certificate credential and others can help prepare you for a certification exam. You can find more information on individual Professional Certificate pages where it applies.\n \nCheck out all Google Career Certificates at https://grow.google/certificates"},"ceterms:industryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Technology"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Information Technology"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"IT"}}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Marketing Coordinator"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Search Engine Optimization Specialist"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Paid Search Specialist"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Email Marketing Specialist"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"E-commerce Associate"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Media Planner"}}],"ceterms:subjectWebpage":"https://grow.google/certificates/digital-marketing-ecommerce","ceterms:availableOnlineAt":["https://www.coursera.org/professional-certificates/google-digital-marketing-ecommerce"],"ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:exactDuration":"P6M"}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:learningDeliveryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:OnlineOnly","ceterms:frameworkName":{"en-US":"Delivery Type"},"ceterms:targetNodeName":{"en-US":"Online Only"},"ceterms:targetNodeDescription":{"en-US":"Delivery is only via the Internet."}}],"ceterms:assessmentDeliveryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:OnlineOnly","ceterms:frameworkName":{"en-US":"Delivery Type"},"ceterms:targetNodeName":{"en-US":"Online Only"},"ceterms:targetNodeDescription":{"en-US":"Delivery is only via the Internet."}}],"ceterms:providesTransferValueFor":["https://credentialengineregistry.org/resources/ce-8fa63173-0c9a-4ad3-b072-e367261aeac3"]}