{"@id":"https://credentialengineregistry.org/resources/ce-72bcf2d2-5799-44fd-947c-8324f49528a2","@type":"ceterms:MicroCredential","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-72bcf2d2-5799-44fd-947c-8324f49528a2","ceterms:name":{"en-US":"Digital and Social Media Management Micro-credential"},"ceterms:image":"https://api.badgr.io/public/badges/4zGcyqsRQbmGDmD_C7btOg/image","ceterms:keyword":{"en-US":["Managing Social Media","Personalization Series Micro-credentials"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-886e0dba-db0a-40f9-9067-1b282853d3fd"],"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Open Badges Criteria"},"ceterms:description":{"en-US":"MT219: Marketing\nThis is an introductory course emphasizing key concepts and issues underlying the modern practice of marketing. Includes overviews of the effects of marketing on society, the general nature and role of marketing in the global environment, the marketing concept, buyer behavior, target marketing, and the internal environment in which marketing operates. The marketing mix is studied through the four main decision areas of products and services, distribution, promotion, and pricing\n\nMT355: Marketing Research\nThis course explores how an organization collects and interprets information about the marketplace to develop effective strategies. It covers the use of statistical and analytical techniques used to measure and predict consumer behavior, assist product and service developers, guide sales or service management decisions, and evaluate marketing initiatives. The use of the Internet in marketing research is an integral part of the course.\n\nMT357: Digital Marketing\nThis course provides an in-depth look at how the internet is changing the landscape for marketing goods and services in the global environment. Earners learn about the theory and practice of such concepts as search engine optimization and marketing, social media impact, mobile marketing, email, and content marketing, developing a successful digital marketing strategy, cybersecurity, and the ethical considerations associated with digital marketing.\n\nMT358: Social Media Marketing\nThis course builds on e-marketing concepts focusing on social media marketing. It covers the rapid growth of social media as a tool for marketing in the global environment. Earners will learn about key social media websites including Facebook, X, LinkedIn®, and others. Also, earners learn about the theory and practice of using social media as part of the B2B and B2C marketing strategies as well as ethical considerations associated with social media marketing.\n\nMT359: Integrated Promotional Communications\nThis course looks at integrated marketing communications through wide-ranging tactics that are used for implementation of strategies in mass advertising, direct response marketing, sales promotions, and public relations. It examines target audiences and communication tactics for the promotional mix elements, focusing on how they influence communication strategies in managing market communications for brand image and sales."},"ceterms:subjectWebpage":"https://catalog.purdueglobal.edu/bulletin/decision-management/"}],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-886e0dba-db0a-40f9-9067-1b282853d3fd"],"ceterms:inLanguage":["en-US"],"ceterms:description":{"en-US":"The digital and social media management micro-credential will help you learn to effectively use digital media tactics for marketing functions of business."},"ceterms:credentialId":"https://api.badgr.io/public/badges/4zGcyqsRQbmGDmD_C7btOg","ceterms:dateEffective":"2024-02-15","ceterms:subjectWebpage":"https://catalog.purdueglobal.edu/bulletin/decision-management/","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:usesVerificationService":["https://credentialengineregistry.org/resources/ce-7b8a3dcf-938e-4896-993f-545d245908b9"]}