{"@id":"https://credentialengineregistry.org/resources/ce-77606cdb-6a55-447f-987d-a930de251744","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-77606cdb-6a55-447f-987d-a930de251744","ceterms:name":{"en-US":"Marketing in a Digital World MicroMasters® Program from CurtinX"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-b8931cac-4246-412a-b2cd-b94f58124471"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-b8931cac-4246-412a-b2cd-b94f58124471"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"Over the next decade, marketing jobs are projected to grow faster than the average for all occupations. In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for a specialised skill set.\n\nThe Marketing in a Digital World MicroMasters program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in:\n\nCreating and sustaining a brand;\nMarketing through digital channels, such as social media;\nConsumption behaviour across buying contexts;\nMarketing metrics;\nDigital brand engagement;\nDigital brand reputation management.\nParticipants in the Marketing in a Digital World MicroMasters program can build on this program certificate and take advantage of the entry pathway into the Master of Marketing degree program at Curtin University. Subject to meeting Curtin's entry requirements, you will receive credit for 25% of the degree program.\n\nWhat You'll Learn:\nTo manage an online brand and to optimise paid, earned and owned digital media assets for maximum impact\nTo develop hands-on skills in proactive and reactive corporate reputation management based on global public relations best practice\nTo examine brand management decisions including the strategies and tactics to build and manage brand equity\nTo understand and apply the fundamentals of consumer and buyer psychology essential to the development of any effective marketing campaign\nTo apply marketing strategies of segmentation, targeting, positioning and differentiation within an online context"},"ceterms:subjectWebpage":"https://www.edx.org/micromasters/marketing-digital-world","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"http://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"CredentialStatus"},"ceterms:targetNodeName":{"en-US":"Active"}}}