{"@id":"https://credentialengineregistry.org/resources/ce-7a7791b8-c1ee-4f24-89f9-b324f502f391","@type":"ceterms:AcademicCertificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-7a7791b8-c1ee-4f24-89f9-b324f502f391","ceterms:name":{"en-US":"Social Media Influencer"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-8e466088-22b7-4841-8dec-212e9c810fcf"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"This certificate program offers the student an opportunity to acquire basic social media marketing skills or to upgrade those skills in the social media marketing profession.  These skills will be developed through the study of social media, marketing, retailing, and advertising. A graduate of this certificate seeks employment as a social media influencer, social marketing manager, advertising assistant, or business owner looking to expand the social media presence."},"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2021.00","ceterms:codedNotation":"11-2021.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Marketing Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services."}}],"ceterms:subjectWebpage":"https://bc3.edu/programs-classes/degrees-certificates/business-entrepreneurship/social-media-influencer.html","ceterms:isPreparationFor":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Preparation for occupation"},"ceterms:description":{"en-US":"This credential is preparation for the following occupation(s)."}}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1401","ceterms:codedNotation":"52.1401","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Marketing/Marketing Management, General"},"ceterms:targetNodeDescription":{"en-US":"A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.  Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets."}}]}