{"@id":"https://credentialengineregistry.org/resources/ce-7b3af5c3-c21d-4794-8394-76e7576a140a","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-7b3af5c3-c21d-4794-8394-76e7576a140a","ceterms:name":{"en-US":"Google AdWords"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-36adee66-17a0-41f6-b862-d0d49c1a595c"],"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Entry Conditions"},"ceterms:creditValue":[{"@type":"ceterms:ValueProfile","schema:value":6.0,"ceterms:creditUnitType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CreditUnit","ceterms:targetNode":"creditUnit:ContactHour","ceterms:frameworkName":{"en-US":"Credit Unit"},"ceterms:targetNodeName":{"en-US":"Contact Hour"},"ceterms:targetNodeDescription":{"en-US":"Credit that is issued or accepted as being related to one or more temporal hours of instruction presented to students."}}]}],"ceterms:description":{"en-US":"To ensure your success in this course, you should have end-user level skills with Microsoft Windows and any standard web browser, as well as with standard office productivity applications such as the Microsoft Office Suite."},"ceterms:targetCompetency":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"In the Google AdWords class, you will learn:  -Create a Google AdWords account.  -Create an ad campaign.  -Optimize keywords for pay-per-click campaigns.  -Write effective ads for Google AdWords campaigns.  -Analyze and report campaign performance.  -Manage bidding and budgets."}}]}],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-36adee66-17a0-41f6-b862-d0d49c1a595c"],"ceterms:identifier":[{"@type":"ceterms:IdentifierValue","ceterms:identifierTypeName":{"en-US":"Program_System_ID"},"ceterms:identifierValueCode":"7965"},{"@type":"ceterms:IdentifierValue","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"1 - Adams County Workforce \u0026 Business Center"},{"@type":"ceterms:IdentifierValue","ceterms:identifierTypeName":{"en-US":"WIOA Funded - No"},"ceterms:identifierValueCode":"9 - Pikes Peak Workforce Center"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"1 - Adams County Workforce \u0026 Business Center"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"2 - Arapahoe/Douglas Works!"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"3 - Broomfield Workforce Center"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"4 - \"Denver Workforce Center - Office of Economic Development, Divison of Workforce Development\""},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"5 - Larimer County Workforce Center"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"6 - Employment Service-Weld County"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"7 - Jefferson County Workforce Center"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"8 - Workforce Boulder County"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - No"},"ceterms:identifierValueCode":"9 - Pikes Peak Workforce Center"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"10 - Mesa County Workforce Center"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - No"},"ceterms:identifierValueCode":"11 - Pueblo Workforce Center"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"12 - Mountain - Rural Resort"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"13 - Northwest Region - Colorado Rural Workforce Consortium"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - No"},"ceterms:identifierValueCode":"14 - Upper Arkansas Region - Colorado Rural Workforce Consortium"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"15 - Southwest Region - Colorado Rural Workforce Consortium"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"16 - Western Region - Colorado Rural Workforce Consortium"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - No"},"ceterms:identifierValueCode":"17 - Southeast Region - Colorado Rural Workforce Consortium"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"18 - Eastern Region - Colorado Rural Workforce Consortium"},{"@type":"ceterms:IdentifierValue","ceterms:identifierType":"colorado:ETPL_WIOA_Funding","ceterms:identifierTypeName":{"en-US":"WIOA Funded - Yes"},"ceterms:identifierValueCode":"19 - Southcentral Region - Colorado Rural Workforce Consortium"}],"ceterms:inLanguage":["en"],"ceterms:availableAt":[{"@type":"ceterms:Place","ceterms:name":{"en-US":"Primary Address"},"ceterms:latitude":39.76894230000001,"ceterms:longitude":-104.981099,"ceterms:postalCode":"80216","ceterms:addressRegion":{"en-US":"Colorado"},"ceterms:streetAddress":{"en-US":"3327 Brighton Blvd. Suite 130"},"ceterms:addressCountry":{"en-US":"United States"},"ceterms:addressLocality":{"en-US":"Denver"}},{"@type":"ceterms:Place","ceterms:name":{"en-US":"Digital Workshop Center - Main Location"},"ceterms:latitude":40.5833173,"ceterms:longitude":-105.0750346,"ceterms:postalCode":"80524","ceterms:addressRegion":{"en-US":"Colorado"},"ceterms:streetAddress":{"en-US":"324 Remington Street, Suite 130"},"ceterms:addressCountry":{"en-US":"United States"},"ceterms:addressLocality":{"en-US":"Fort Collins"}}],"ceterms:description":{"en-US":"All strong marketing campaigns should incorporate some form of web-based advertising. It is very easy to start spending money on digital marketing campaigns, but not see any return.    Google AdWords™ is the most popular web-based advertising tool and operates on the largest connected set of networks, Google's networks.    Google AdWords is simple to start using, but is difficult to master. AdWords campaigns have many components that must work together well to create an effective ad campaign. Managing an AdWords campaign involves constant monitoring, analysis, and refinement to improve campaign performance.    In this course, you will create a Google AdWords account and an AdWords campaign. You will refine and optimize aspects of your AdWords campaigns from ads, to keywords, to bidding, to budgets."},"ceterms:estimatedCost":[{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":395.0,"ceterms:currency":"US Dollar","ceterms:costDetails":"https://digitalworkshopcenter.com","ceterms:description":{"en-US":"This is the summary of the costs associated with this credential."},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:Tuition","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Tuition"},"ceterms:targetNodeDescription":{"en-US":"Cost for teaching and instruction."}}},{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":395.0,"ceterms:currency":"US Dollar","ceterms:costDetails":"https://digitalworkshopcenter.com","ceterms:description":{"en-US":"This is the summary of the costs associated with this credential."},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:AggregateCost","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Aggregate Cost"},"ceterms:targetNodeDescription":{"en-US":"Sum of direct costs."}}}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2021.00","ceterms:codedNotation":"11-2021.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Marketing Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services."}}],"ceterms:subjectWebpage":"https://digitalworkshopcenter.com","ceterms:audienceLevelType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/AudienceLevel","ceterms:targetNode":"audLevel:PostSecondaryLevel","ceterms:frameworkName":{"en-US":"Audience Level"},"ceterms:targetNodeName":{"en-US":"Post-Secondary Level"},"ceterms:targetNodeDescription":{"en-US":"Intended for those who have completed secondary level school programs or equivalent."}}],"ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:exactDuration":"PT6H"}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:learningDeliveryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:BlendedDelivery","ceterms:frameworkName":{"en-US":"Delivery Type"},"ceterms:targetNodeName":{"en-US":"Blended Delivery"},"ceterms:targetNodeDescription":{"en-US":"Delivery includes significant levels of both in person and online."}}],"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1499","ceterms:codedNotation":"52.1499","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Marketing, Other"},"ceterms:targetNodeDescription":{"en-US":"Any instructional program in general marketing and marketing research not listed above."}}]}