{"@id":"https://credentialengineregistry.org/resources/ce-82149bde-80f3-428f-bd28-323418fc3cc8","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-82149bde-80f3-428f-bd28-323418fc3cc8","ceterms:name":{"en-US":"Digital Marketing Certificate"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-ac04722b-60f2-43c8-9ccf-b2aff2c125e1"],"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Requires a Learning Opportunity"},"ceterms:description":{"en-US":"This credential requires Learning Opportunity 'Digital Marketing Certificate'"},"ceterms:targetLearningOpportunity":["https://credentialengineregistry.org/resources/ce-a9dd6834-6b9c-414e-be52-ccc42424d14b"]}],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-ac04722b-60f2-43c8-9ccf-b2aff2c125e1"],"ceterms:identifier":[{"@type":"ceterms:IdentifierValue","ceterms:identifierTypeName":{"en-US":"Program_ID"},"ceterms:identifierValueCode":"35596"}],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"Digital Communication and Media/Multimedia"},"ceterms:estimatedCost":[{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":3595.0,"ceterms:currency":"USD","ceterms:costDetails":"https://www.smu.edu/cape","ceterms:description":{"en-US":"The cost for this program includes the following"},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:Tuition","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Tuition"},"ceterms:targetNodeDescription":{"en-US":"Cost for teaching and instruction."}}},{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":1400.0,"ceterms:currency":"USD","ceterms:costDetails":"https://www.smu.edu/cape","ceterms:description":{"en-US":"The cost for this program includes the following"},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:LearningResource","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Learning Resource"},"ceterms:targetNodeDescription":{"en-US":"Cost for one or more learning resources."}}},{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":0.0,"ceterms:currency":"USD","ceterms:costDetails":"https://www.smu.edu/cape","ceterms:description":{"en-US":"The cost for this program includes the following"},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:OptionalCharges","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Optional Charges"},"ceterms:targetNodeDescription":{"en-US":"Cost for additional fees, other services, equipment, or facilities that are not required."}}}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2021.00","ceterms:codedNotation":"11-2021.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Marketing Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/13-1161.00","ceterms:codedNotation":"13-1161.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Market Research Analysts and Marketing Specialists"},"ceterms:targetNodeDescription":{"en-US":"Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets."}}],"ceterms:subjectWebpage":"https://www.smu.edu/cape","ceterms:availableOnlineAt":["https://www.smu.edu/cape"],"ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:exactDuration":"P25W"}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:learningDeliveryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:BlendedDelivery","ceterms:frameworkName":{"en-US":"Delivery Type"},"ceterms:targetNodeName":{"en-US":"Blended Delivery"},"ceterms:targetNodeDescription":{"en-US":"Delivery includes significant levels of both in person and online."}}]}