{"@id":"https://credentialengineregistry.org/resources/ce-822f426e-af78-496d-96aa-8ccabb1f22e1","@type":"ceterms:AssociateDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-822f426e-af78-496d-96aa-8ccabb1f22e1","ceterms:name":{"en-US":"Associate of Arts Degree in Marketing"},"ceterms:keyword":{"en-US":["Marketing"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-7cd3741d-b795-4db5-bd68-e1c8312120fd"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-7cd3741d-b795-4db5-bd68-e1c8312120fd"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"Marketing involves several business activities that are performed in the process of getting goods and services from producer to the ultimate consumer. The Marketing degree program provides the student with a wide range of knowledge in marketing, selling, advertising and retailing, as well as decision-making skills in product planning, pricing, and selection of channels of distribution. Students are not only provided an understanding of those activities that comprise marketing, but also with the tools and concepts they will need to make sound decisions in the area. Employment opportunities include positions in marketing research, distribution, communications and promotion, innovation and product management, and sales leadership, all at the wholesale and retail levels. The program also serves as a direct pathway for those interested in pursuing a bachelor's degree in Marketing. Students are advised to begin their studies with Marketing 021 - Principles of Marketing.\n\nPlease see the college Catalog for the most up-to-date description."},"ceterms:accreditedBy":["_:9ef196e2-199a-4a48-b3d0-ab7788e860c3"],"ceterms:dateEffective":"2019-06-01","ceterms:subjectWebpage":"https://programmap.lacitycollege.edu/academics","ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:exactDuration":"P20M"}],"ceterms:availabilityListing":["https://www.lacitycollege.edu"],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=55","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1401","ceterms:codedNotation":"52.1401","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Marketing/Marketing Management, General"},"ceterms:targetNodeDescription":{"en-US":"A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.  Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets."}}]}