{"@id":"https://credentialengineregistry.org/resources/ce-8c2ba525-aa09-4468-ad28-cb24b9e3c0db","@type":"ceterms:BachelorDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-8c2ba525-aa09-4468-ad28-cb24b9e3c0db","ceterms:name":{"en-us":"Digital Marketing"},"ceterms:keyword":{"en-us":["commerce-enabled web sites","relevant search","social media","online video","mobile"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-35fd29df-53c3-4b18-86e7-6692da5aa3dc"],"ceterms:inLanguage":["en-US"],"ceterms:availableAt":[{"@type":"ceterms:Place","ceterms:name":{"en-us":"Bellevue"},"ceterms:latitude":47.5851939,"ceterms:longitude":-122.1479574,"ceterms:postalCode":"98007","ceterms:addressRegion":{"en-us":"WA"},"ceterms:streetAddress":{"en-us":"3000 Landerholm Circle SE"},"ceterms:addressLocality":{"en-us":"Bellevue"}}],"ceterms:description":{"en-us":"The Bachelor of Applied Science (BAS) in Digital Marketing degree provides students with current digital skills that are most requested by local employers: mobile marketing and advertising, online video content creation, social media marketing, search engine optimization, paid search, display advertising, customer relationship marketing (CRM), marketing analytics, and website design. This hands-on skill development complements a critical thinking framework built around marketing strategy. Such training will position graduates to tackle roles in the creation and use of digital marketing across multiple media platforms.Learning Outcomes- Degree recipients should possess the skills \u0026amp; abilities described below: Establish business and marketing objectivesTranslate objectives into integrated marketing strategies that lean heavily on digital platformsCreate and re-purpose content for the digital environment. Optimize marketing campaigns based on campaign results. Utilize marketing efforts to establish future product innovation and extensions. Program Eligibility- Individuals must have:At least 30 credits taken from the marketing prerequisites or general education prerequisites sections of this worksheet."},"ceterms:subjectWebpage":"https://catalog.bellevuecollege.edu/preview_program.php?catoid=7\u0026poid=1640\u0026returnto=292","ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:exactDuration":"P4Y"}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"http://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-us":"CredentialStatus"},"ceterms:targetNodeName":{"en-US":"Active"}},"ceterms:learningDeliveryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"http://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:InPerson","ceterms:frameworkName":{"en-us":"Delivery"},"ceterms:targetNodeName":{"en-US":"In-Person Only"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"http://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:OnlineOnly","ceterms:frameworkName":{"en-us":"Delivery"},"ceterms:targetNodeName":{"en-US":"Online Only"}}]}