{"@id":"https://credentialengineregistry.org/resources/ce-8f014c4b-b8ab-4b2b-b53f-d75af10aa17b","@type":"ceterms:Certification","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-8f014c4b-b8ab-4b2b-b53f-d75af10aa17b","ceterms:name":{"en-US":"Digital Marketing Fundamentals + Certified Digital Marketing Professional (CDMP)"},"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:condition":{"en-US":["Combination Course and Program required"]},"ceterms:description":{"en-US":"To earn this credential the following program is one that would satisfy this requirement."},"ceterms:targetLearningOpportunity":["https://credentialengineregistry.org/resources/ce-0b478ddf-5977-4945-8168-f633f6ee4202"]}],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-3912f272-68ea-49fa-8cd0-4f9c1b75e517"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"Digital Marketing Fundamentals is designed to help participants develop an understanding of digital marketing itself, how to develop a digital marketing strategy, tools that can be included in the strategy, and how to create a website and methods for attracting customers.\r\n\r\nCertified Digital Marketing Professional helps participants gain a solid understanding and hands-on practice with email, mobile, social media marketing and search and digital advertising. This is a continuation of the Digital Marketing Fundamentals program and learners explore the tools used by marketers across the customer lifecycle through brand awareness, interest, trial and loyalty. If participants want to earn their CDMP certification upon completion of this program, they must also take the Digital Marketing Fundamentals program.\r\n@"},"ceterms:estimatedCost":[{"@type":"ceterms:CostProfile","ceterms:price":5000.0,"ceterms:currency":"USD","ceterms:costDetails":"https://business.stthomas.edu/executive-education/individuals/index.html","ceterms:description":{"en-US":"The cost for this program is for two classes:\r\n\r\n1. Digital Marketing Fundamentals\r\n2. Certified Digital Marketing Professional.\r\n\r\nWe offer a 15% discount for participants going through the MN Dislocated worker program, bringing the cost down for both programs to $4,250.\r\n\r\nDigital Marketing Fundamentals - $1,475 (Dislocated Worker price is $1,254)\r\nCertified Digital Marketing Professional - $3,525 (Dislocated Worker price is $2,996)"},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:Tuition","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Tuition"},"ceterms:targetNodeDescription":{"en-US":"Cost for teaching and instruction."}}}],"ceterms:subjectWebpage":"https://business.stthomas.edu/executive-education/certified-digital-marketing/index.html","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}}}