{"@id":"https://credentialengineregistry.org/resources/ce-97845d19-b6ab-4c8d-89df-407aaa5c9963","@type":"ceterms:AcademicCertificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-97845d19-b6ab-4c8d-89df-407aaa5c9963","ceterms:name":{"en-US":"Marketing"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-b37d21eb-3d2f-4609-b2de-80759ed694c4"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"The online certificate in Marketing at Rhodes State is ideal for students who want to advance their marketing skillset. Those who complete the program are introduced to new technology and given opportunities to advance in their careers with the latest innovations."},"ceterms:estimatedCost":[{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:currency":"USD","ceterms:costDetails":"https://www.rhodesstate.edu/financial-aid/tuition,-costs-and-important-info.html"}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2021.00","ceterms:codedNotation":"11-2021.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Marketing Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services."}}],"ceterms:subjectWebpage":"https://www.rhodesstate.edu/academic-programs/marketing-certificate.html","ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:exactDuration":"PT32H"}],"ceterms:hasSupportService":["https://credentialengineregistry.org/resources/ce-e7c25837-7f3f-4ce7-9d7e-c332fda2a5f7","https://credentialengineregistry.org/resources/ce-500aa7d6-aaa5-4ca3-a7bc-6c1975172c61"],"ceterms:financialAssistance":[{"@type":"ceterms:FinancialAssistanceProfile","ceterms:name":{"en-US":"Financial Aid Information"},"ceterms:description":{"en-US":"Financial Aid information for all students."},"ceterms:subjectWebpage":"https://www.rhodesstate.edu/financial-aid/index.html","ceterms:financialAssistanceType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/FinancialAssistance","ceterms:targetNode":"financialAid:General","ceterms:frameworkName":{"en-US":"Financial Assistance"},"ceterms:targetNodeName":{"en-US":"General Financial Assistance"},"ceterms:targetNodeDescription":{"en-US":"Types of financial assistance for students towards education, training, or related costs of pursuing a credential, program, or other resource."}}]}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1401","ceterms:codedNotation":"52.1401","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Marketing/Marketing Management, General"},"ceterms:targetNodeDescription":{"en-US":"A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.  Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets."}}]}