{"@id":"https://credentialengineregistry.org/resources/ce-9998c964-2b66-4410-9523-330fef09066f","@type":"ceterms:BachelorDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-9998c964-2b66-4410-9523-330fef09066f","ceterms:name":{"en-US":"Bachelor of Science - Marketing - Marketing Analytics (Adult \u0026 Graduate Programs)"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-67c20b04-d34d-4201-ab1a-e058ca08b37e"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"Online and Blended\nThe Bachelor of Science with a major in Marketing program offers four market-driven specializations in marketing analytics, social media, service and non-profit marketing and digital branding, advertising and promotions. Students in the BS Marketing program at Indiana Wesleyan University will develop business analysis, critical thinking and problem-solving skills as they relate to marketing. Applications of global marketing perspectives to critical business decisions will be explored. In our rapidly changing business environment, the student will identify appropriate marketing communication methods to reach diverse audiences. Through applying relevant marketing technologies to manage changing business conditions, the students will use ethical solutions using a biblical framework to successfully implement business marketing opportunities.\n\nProgram Learning Outcomes:\nUpon completion of the program, students will be able to:\n\n1. Develop business analysis and problem solving skills as they relate to marketing.\n2. Apply global marketing perspectives to critical business decisions.\n3. Identify appropriate marketing communication methods to reach diverse audiences in business environments.\n4. Apply relevant marketing technologies to manage changing business conditions.\n5. Develop ethical solutions for business marketing opportunities using critical thinking.\n6. Integrate a biblical framework that guides interaction within the marketing environment.\n\nRelevant and Convenient\n- Core BS Marketing course plus one specialization may be completed in 12 months.\n- Registration is simple and easy.\n- Classes are offered in a blended format or entirely online.\n- The student may select any one of the four specializations."},"ceterms:subjectWebpage":"https://www.indwes.edu/adult-graduate/programs/bs-marketing","ceterms:availableOnlineAt":["https://www.indwes.edu/adult-graduate/programs/bs-marketing"],"ceterms:availabilityListing":["https://www.indwes.edu/adult-graduate/programs/bs-marketing"],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"CredentialStatus"},"ceterms:targetNodeName":{"en-US":"Active"}}}