{"@id":"https://credentialengineregistry.org/resources/ce-9fc4cfda-1dec-4ad7-aae3-ab385914dc47","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-9fc4cfda-1dec-4ad7-aae3-ab385914dc47","ceterms:name":{"en-US":"Marketing Analytics MicroMasters® Program from BerkeleyX"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-b8931cac-4246-412a-b2cd-b94f58124471"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-b8931cac-4246-412a-b2cd-b94f58124471"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"Marketing analytics is increasingly important as a central strategy to drive company performance. Analytical capabilities, even in entry-level marketing positions, are a must for career advancement. The MicroMasters program from Berkeley Extension will help you to gain skills in quantitative marketing techniques to deploy immediately and see practical benefits in the workplace. This powerful series builds your knowledge and skills with industry best practices and approaches for marketing measurement and analysis. Begin your journey to become a data wrangler and learn how to tell the stories hidden in your company's data.\n\nThe program is designed and taught by industry expert Stephan Sorger, who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.\n\nWhat You'll Learn:\nDrive your company's Return on Investment (ROI) with analytics-based marketing strategies.\nApply analytics tools and techniques to real-world problems and scenarios.\nPractical applications in price and promotion analytics.\nAnalysis of competitive trends.\nDistribution and sales performance.\nCompetitive Analysis and Market Segmentation.\nBudgets for multiple campaigns.\nAdvanced programming languages.\nConjoint analysis, decision trees.\nBrick and mortar vs. e-commerce channels."},"ceterms:subjectWebpage":"https://www.edx.org/micromasters/berkeleyx-marketing-analytics","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"http://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"CredentialStatus"},"ceterms:targetNodeName":{"en-US":"Active"}}}