{"@id":"https://credentialengineregistry.org/resources/ce-a393aba0-94bd-4933-b8ed-1420b2473540","@type":"ceterms:Certification","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-a393aba0-94bd-4933-b8ed-1420b2473540","ceterms:name":{"en-US":"Online Marketing Certified Professional"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-c163f86d-4d9d-4a38-b3c5-cb947bc09630"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-c163f86d-4d9d-4a38-b3c5-cb947bc09630"],"ceterms:identifier":[{"@type":"ceterms:IdentifierValue","ceterms:identifierTypeName":{"en-US":"Source"},"ceterms:identifierValueCode":"Industry and Occupation codes derived from CareerOneStop's Certification Finder"}],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"The OMCP designation indicates that you have demonstrated the knowledge,\nskills, and competencies necessary to practice online marketing as a professional, requiring minimal or no supervision.\n\nTo be eligible for a OMCP Credential, you must first meet specific\neducation and marketing experience requirements. The final step to becoming\nan OMCP is passing a three part multiple-choice examination that tests\nconceptual knowledge across multiple online marketing disciplines, plus two additional sections that test for generally accepted practices in Content Marketing, Conversion Rate Optimization, Email Marketing, Mobile Marketing, Digital Advertising, Search Engine Optimization (SEO), Social Media Marketing,\nand Web Analytics."},"ceterms:industryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.census.gov/naics/","ceterms:targetNode":"https://www.census.gov/naics/?input=541\u0026year=2022\u0026details=541","ceterms:codedNotation":"541","ceterms:frameworkName":{"en-US":"NAICS"},"ceterms:targetNodeName":{"en-US":"Professional, Scientific, and Technical Services"},"ceterms:targetNodeDescription":{"en-US":"Professional, Scientific, and Technical Services"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.census.gov/naics/","ceterms:targetNode":"https://www.census.gov/naics/?input=5416\u0026year=2022\u0026details=5416","ceterms:codedNotation":"5416","ceterms:frameworkName":{"en-US":"NAICS"},"ceterms:targetNodeName":{"en-US":"Management, Scientific, and Technical Consulting Services"},"ceterms:targetNodeDescription":{"en-US":"Management, Scientific, and Technical Consulting Services"}}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/13-1161.00","ceterms:codedNotation":"13-1161.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Market Research Analysts and Marketing Specialists"},"ceterms:targetNodeDescription":{"en-US":"Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets."}}],"ceterms:subjectWebpage":"https://omcp.org/omcp-certification/","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}}}