{"@id":"https://credentialengineregistry.org/resources/ce-a6d3407e-c750-48e4-b143-11773ae09321","@type":"ceterms:AssociateDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-a6d3407e-c750-48e4-b143-11773ae09321","ceterms:name":{"en-US":"Associate of Arts Degree in Marketing"},"ceterms:keyword":{"en-US":["Marketing"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-91fde911-3f30-412d-8813-47a99d48f54e"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-91fde911-3f30-412d-8813-47a99d48f54e"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"This degree serves as the basis for further undergraduate education in marketing and prepares students for positions in sales, the retail industry, and entry-level marketing jobs. Students will use the computer and the internet, and integrate other Business disciplines, including Accounting, Management, Banking and Finance, and Law.\n\nPlease see the college Catalog for the most up-to-date description."},"ceterms:accreditedBy":["_:0ff190d6-bd5e-41d8-9b8d-583aa36ac81b"],"ceterms:dateEffective":"2016-08-01","ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.bls.gov/soc/","ceterms:targetNode":"https://www.onetonline.org/link/summary/13-1022.00","ceterms:codedNotation":"13-1022.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Wholesale and Retail Buyers, Except Farm Products"},"ceterms:targetNodeDescription":{"en-US":"Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. Includes assistant wholesale and retail buyers of nonfarm products."}}],"ceterms:subjectWebpage":"https://programmap.lavc.edu/academics","ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:exactDuration":"P20M"}],"ceterms:availabilityListing":["https://www.lavc.edu"],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=55","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1401","ceterms:codedNotation":"52.1401","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Marketing/Marketing Management, General"},"ceterms:targetNodeDescription":{"en-US":"A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.  Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets."}}]}