{"@id":"https://credentialengineregistry.org/resources/ce-a7ae4860-149e-4e9c-b4ab-6d704f495339","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-a7ae4860-149e-4e9c-b4ab-6d704f495339","ceterms:name":{"en-US":"Marketing"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-9f332a20-4f83-45a0-9310-9b7833a688d1"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-9f332a20-4f83-45a0-9310-9b7833a688d1"],"ceterms:inLanguage":["en"],"ceterms:availableAt":[{"@type":"ceterms:Place","ceterms:name":{"en-US":"Primary Address"},"ceterms:latitude":41.29114398792905,"ceterms:longitude":-72.96115997850949,"ceterms:postalCode":"06516","ceterms:addressRegion":{"en-US":"Connecticut"},"ceterms:streetAddress":{"en-US":"300 Boston Post Rd"},"ceterms:addressLocality":{"en-US":"West Haven"}}],"ceterms:description":{"en-US":"The University of New Haven, founded on the Yale campus in 1920, is a private, coeducational university that has been recognized by The Princeton Review and U.S. News \u0026 World Report for academic excellence. Located between New York City and Boston in the shoreline city of West Haven, the University is a diverse and vibrant community of more than 7,500 students from across the globe. Advisor: Ron Kuntze, Ph.D The certificate in marketing enables the student to acquire a deeper understanding of marketing phenomena and to develop analytic skills. Special emphasis is given to the development of content knowledge and skills necessary for operating managers of the marketing function. It is suggested that MKTG 6641 - Marketing Management (see: https://catalog.newhaven.edu/preview_program.php catoid=27\u0026amp;poid=7682\u0026amp;returnto=1869#tt3276) and MKTG 6639 - Marketing Research and Information Systems (see: https://catalog.newhaven.edu/preview_program.php catoid=27\u0026amp;poid=7682\u0026amp;returnto=1869#tt6867), if taken, be preceded by other courses in the program. Note that MKTG 6609 (see: https://catalog.newhaven.edu/preview_program.php catoid=27\u0026amp;poid=7682\u0026amp;returnto=1869#tt7109) and MGMT 6637 (see: https://catalog.newhaven.edu/preview_program.php catoid=27\u0026amp;poid=7682\u0026amp;returnto=1869#tt3004) are prerequisites for the certificate. Also note that QANL 6604 (see: https://catalog.newhaven.edu/preview_program.php catoid=27\u0026amp;poid=7682\u0026amp;returnto=1869#tt1174) is a prerequisite for QANL 6675 (see: https://catalog.newhaven.edu/preview_program.php catoid=27\u0026amp;poid=7682\u0026amp;returnto=1869#tt54).Required CoursesMKTG 6641 - Marketing Management (see: https://catalog.newhaven.edu/preview_program.php catoid=27\u0026amp;poid=7682\u0026amp;returnto=1869#)\r\nPlus three of the following:MKTG 6616 - Buyer Behavior (see: https://catalog.newhaven.edu/preview_program.php catoid=27\u0026amp;poid=7682\u0026amp;returnto=1869#)MKTG 6632 - Nonprofit and Services Marketing (see: https://catalog.newhaven.edu/preview_program.php catoid=27\u0026amp;poid=7682\u0026amp;returnto=1869#)MKTG 6638 - Competitive Marketing Strategy (see: https://catalog.newhaven.edu/preview_program.php catoid=27\u0026amp;poid=7682\u0026amp;returnto=1869#)MKTG 6639 - Marketing Research and Information Systems (see: https://catalog.newhaven.edu/preview_program.php catoid=27\u0026amp;poid=7682\u0026amp;returnto=1869#)MKTG 6643 - Product Management (see: https://catalog.newhaven.edu/preview_program.php catoid=27\u0026amp;poid=7682\u0026amp;returnto=1869#)MKTG 6645 - Distribution Strategy (see: https://catalog.newhaven.edu/preview_program.php catoid=27\u0026amp;poid=7682\u0026amp;returnto=1869#)QANL 6675 - Multivariate Analysis (see: https://catalog.newhaven.edu/preview_program.php catoid=27\u0026amp;poid=7682\u0026amp;returnto=1869#)\r\n"},"ceterms:recognizedBy":["https://credentialengineregistry.org/resources/ce-b292f406-b76c-4b0d-8eb0-789488e8f80c"],"ceterms:subjectWebpage":"https://catalog.newhaven.edu/preview_program.php?catoid=27\u0026poid=7682\u0026returnto=1869","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:learningDeliveryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:InPerson","ceterms:frameworkName":{"en-US":"Delivery Type"},"ceterms:targetNodeName":{"en-US":"In-Person Only"},"ceterms:targetNodeDescription":{"en-US":"Delivery is only face-to-face."}}]}